FMCG Trade Marketing Lead

New Country Healthcare; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

New Country Healthcare seeks a strategic FMCG Trade Marketing Lead to drive brand growth and market execution across modern trade channels in Dubai. The role requires strong FMCG marketing expertise, collaboration with cross-functional teams, and a passion for health and wellness. Ideal candidates will have experience in trade activations and nutrition-driven marketing strategies.

Benefits

Comprehensive compensation package including healthcare

Professional development opportunities

Yearly Annual Leave

Yearly Incentives

Qualifications

• 5-10 years of experience in FMCG marketing and trade marketing within the UAE.
• Strong experience with Modern Trade and Lower Trade channels.
• Certification in Nutrition or Dietetics is a plus.

Responsibilities

• Develop the annual brand marketing strategy and campaign calendar.
• Execute brand activations and consumer engagement events in-store.
• Monitor trade marketing performance by channel and account.

Skills

Campaign Planning

Trade Activation

Analytical Skills

Communication

Project Management

Education

Bachelor’s degree in Marketing, Business, or Nutrition

Tools

MS Office

Retail Analytics Tools

Job description

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About NCH : At New Country Healthcare (NCH), our journey started with a powerful vision of fostering a healthier community, guided by the vision of our Chairman, Dr. Ghazi Al Koudsi. Through unwavering dedication, we have not only fulfilled our commitment to the community but also emerged as a prominent leader in the healthcare sector. Over the last 32 years, New Country Healthcare has established itself as the leading healthcare distributor in the UAE, with an extensive portfolio featuring over 1500 top quality products from over 50 international brands manufactured across the United States, Canada, Europe, Asia, and the Middle East.

At NCH, we have a holistic approach to health, and today, we import and distribute trusted international brands in pharmaceuticals, nutraceuticals, health and functional foods, sports nutrition, cosmeceuticals, and personal products, solidifying our position in the local and GCC markets. As we continue to grow, we remain committed to our core values, providing innovative and high quality healthcare products while upholding our legacy of excellence.

Culture at NCH : At New Country Healthcare (NCH), our people-centric culture thrives on collaboration, continuous growth, and innovation. We believe in the power of continuous education, empowering our teams to reach their full potential and contribute fresh ideas. With a strong focus on Learning and Development, we nurture a culture of learning through engaging seminars and ongoing training programs. United by a shared mission and values, our diverse team prioritizes sustainability, customer well-being, promotes healthy lifestyles, and fosters community education. At NCH, you'll find a supportive environment where collaboration and teamwork are at the heart of everything we do, working together to make a positive impact on the health and well-being of our community.

Position Overview :

We are seeking a highly driven and strategic FMCG Trade Marketing Lead to spearhead go-to-market execution and brand building across Modern Trade and Lower Trade channels within our Health Foods portfolio. The ideal candidate will bring strong FMCG marketing expertise, trade activation experience and a passion for health and wellness. This individual will plan and execute campaign calendars, drive in-store and online visibility, manage principal engagement and work closely with cross-functional teams to deliver best-in-class execution. A background in nutrition or health foods is a plus, but FMCG marketing and activation experience is essential.

Responsibilities :

Brand Strategy & Activation

• Develop the annual brand marketing strategy and campaign calendar aligned with commercial goals and market dynamics.
• Execute brand activations and consumer engagement events in-store and in communities to drive awareness and trial.
• Conduct competitive analysis on pricing, products, and promotions and translate insights into actionable recommendations.
• Collaborate with dietitians, HCPs, and community outreach initiatives to promote nutrition-driven messaging and healthy choices.
• Create educational content, recipes and communication material that promote health-focused consumption.
• Work with internal design and external creative teams to develop materials and concepts for Modern Trade campaigns and consumer promotions.
• Measure the performance and ROI of brand activations, refining strategies based on data insights.

Trade Marketing – Modern Trade & Lower Trade

• Own and implement trade marketing initiatives across Modern and Lower Trade channels, ensuring consistency with brand strategy and alignment with Sales Manager
• Design and execute visibility plans, consumer offers, and promotional calendars tailored to key accounts.
• Coordinate with the sales, logistics, and merchandising teams to ensure seamless in-store execution.
• Train and guide the promoter teams to drive product focus and advocacy at the point of sale in Modern Trade outlets.
• Monitor trade marketing performance by channel and account, adjusting plans to optimize execution.
• Forecast expected sales uplift tied to planned trade promotions and activations, working in tandem with sales and finance teams to set realistic and data-driven goals.
• Plan and forecast trade marketing (TM) spend by allocating A&P budgets per channel, ensuring optimized investment aligned with brand and channel priorities.
• Act as the marketing point of contact for global and regional principals, ensuring alignment on budgets, calendars, best practices, and reporting.
• Collaborate with sales manager and finance to ensure timely and cost-efficient activation execution.
• Provide detailed activity reports and insights to brand owners, including visibility performance, ROI tracking, and shopper behavior insights.
• Research regulatory guidelines, category trends, and health claims to support new product onboarding.
• Conduct nutrition assessments, labeling accuracy checks, and compliance reviews in collaboration with the principal and regulatory teams.
• Deliver internal product knowledge sessions for sales and marketing teams on the nutritional and functional benefits of new SKUs.
• Partner with content teams to build nutrition-themed materials for newsletters, blogs, and awareness campaigns.
• Collaborate with the digital marketing and e-commerce teams to synchronize offline and online marketing efforts.
• Ensure brand and product visibility across key online platforms, coordinating product availability, content, and media push plans.
• Track online activation performance and ensure it complements in-store efforts.
• Monitor market movements and competitor tactics regularly, providing strategic counter-recommendations to maintain competitive positioning across channels.

Qualifications :

• Bachelor’s degree in Marketing, Business, Nutrition, or related fields; certification in Nutrition or Dietetics is a strong plus.
• 5–10 years of experience in FMCG marketing and trade marketing within the UAE; experience with Modern Trade and Lower Trade channels is mandatory.
• Proven ability to lead GTM executions, brand campaigns, and in-store activations.
• Experience in working with principal brands, budgeting, marketing performance tracking, and cross-functional execution.
• Understanding of the health foods category or consumer health trends is preferred.
• Strong analytical skills with the ability to turn data into actionable insights.
• Proficiency in MS Office, PowerPoint, and Excel; familiarity with retail analytics tools is a plus.

Soft Skills

• Passion for health, wellness, and nutrition-led innovation.
• Strong organizational and project management skills – able to handle multiple initiatives and meet tight deadlines.
• Excellent communication and presentation skills, with the ability to engage internal teams, principals, and retailers.
• Creativity and problem-solving mindset, especially when designing campaigns or solving execution bottlenecks.
• Proactive, collaborative, and able to take ownership of projects with minimal supervision.

Why Join Us :

• Work alongside a talented and dedicated team committed to innovation and excellence.
• A comprehensive compensation package, including healthcare, retirement savings, and professional development opportunities.
• Exciting career growth opportunities to drive your career forward with a rapidly expanding company at the forefront of technology.
• Join a diverse and inclusive workplace where we celebrate diversity and value each individual's unique contributions to our workplace culture.
• Experience a supportive and collaborative work environment where teamwork is foundational to success.
• Yearly Annual Leave.
• Yearly Incentives (as per company policy).

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Hospitals and Health Care and Food and Beverage Retail

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