Field Marketing Principal

Epicor; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player seeks a dynamic Field Marketing Principal to lead innovative marketing strategies and campaigns. This role involves setting strategic marketing direction, optimizing digital demand generation, and collaborating with sales teams to ensure alignment with business goals. The ideal candidate will have extensive experience in account-based marketing and a proven track record in driving ROI-oriented marketing activities. Join a vibrant team that values collaboration and creativity, and help shape the future of marketing in a supportive and inclusive workplace. Your expertise will play a crucial role in enhancing business relationships and achieving impactful results.

Benefits

Comprehensive Health and Wellness Benefits

Mentorship Opportunities

Free LinkedIn Learning Licenses

Geographically Specific Education Support

Work-Life Balance Policies

Global Mobility Support

Qualifications

• 8+ years of experience in marketing with a focus on ROI-oriented activities.
• Strong knowledge of account-based marketing principles and strategies.

Responsibilities

• Sets strategic marketing direction and executes omni-channel campaigns.
• Analyzes marketing effectiveness and provides actionable insights.

Skills

Writing Skills

Project Management

Relationship Building

Collaboration

Organizational Skills

Adaptability

Knowledge of Branding Concepts

Learning Technology Quickly

Education

Bachelor's Degree in Marketing

MBA

Tools

HubSpot

Salesforce

ZoomInfo

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Duties & Responsibilities

• Sets strategic marketing direction and omni channel campaign strategy, execution and optimization.
• Develops and recommends strategy for ROI-oriented marketing activities and programs including electronic communications, web presence, events, thought leadership, sales support materials, social media and other efforts that align with sales and business goals.
• Create consistent communication with sales senior level leadership to promote awareness of programs, provide activity updates, and solicit feedback.
• Participates in tradeshows to develop business relationships with customers and prospects to better understand their goals and challenges.
• Designs and implements marketing lead generation programs, tools, and guidelines to be used by the sales team.
• Ensures all activity is measured and reacts to success metrics. Performs actionable analysis, and makes demonstrable, data driven decisions to improve outcomes and ROI.
• Understands the buying life cycle from Top, Middle and Bottom of the funnel and manages prospect programs at all stages for UKI demand-generation campaign execution.
• Understands the principles of Account Based Marketing and builds out creative account-based marketing campaigns to engage with our top target accounts and drive sales opportunities.
• Optimizes digital demand-generation strategy in partnership with the digital team.
• Negotiates and manages key relationships with associations, media publications and directory vendors to maintain established connections to amplify in country activity.
• Works closely with the local field marketing teams to leverage Epicor messaging.
• Analyzes and provides recommendations based on reporting and measurement to determine the effectiveness of programs.
• Negotiates contracts and arrangements with outside vendors supplying services or materials in support of marketing programs.
• Leads projects and mentors other team members.
• Uses knowledge from industry practices to recommend innovative marketing campaigns and ideas.

Knowledge, Skills & Abilities

• Strong writing/proofreading skills and positive, high-energy, team-focused attitude are a must.
• Self-starter who knows when to pull the right people into a project, proven collaboration experience.
• Effective relationship building and communication skills.
• Works well in a highly matrixed organization of shared services marketing teams, field marketing teams and regional sales and product teams.
• Adaptable and highly self-motivated.
• Strong organizational, prioritization and project management skills.
• Knowledge of branding concepts.
• Demonstrated passion and proven ability to learn technology quickly.
• Knowledge of enterprise software solutions.
• Understand the principles of Account Based Marketing (ABM) and has experience with modern ABM marketing technology stack (e.g., HubSpot, Salesforce, and list building tools such as ZoomInfo).

Qualifications

• 8+ years applicable experience and demonstrated success/knowledge.
• 3+ years of specialized/industry experience.
• Bachelor's degree in marketing or related field (or equivalent experience).
• MBA is a plus.

About Epicor

At Epicor, we re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain.

We re Proactive, Proud, Partners.

Whatever your career journey, we ll help you find the right path. Through our training courses, mentorship, and continuous support, you ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we re the essential partners for the world s most essential businesses the hardworking companies who make, move, and sell the things the world needs.

Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.

Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.

Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.

Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development.

Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.

Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.

Global Mobility: Comprehensive support for international relocations and permanent residency processes.

Equal Opportunities and Accommodations Statement: Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you that s who we re interested in. If you have interest in this or any role- but your experience doesn t match every qualification of the job description, that s okay- consider applying regardless.

We are an equal-opportunity employer.

Company Industry:

• IT - Software Services

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords:

• Field Marketing Principal