Fiat - User Growth Marketing Manager - Strategy

Hospitable.com; United Arab Emirates; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in the blockchain ecosystem seeks a User Growth Lead to spearhead global growth strategies for their fiat operations. The ideal candidate will have a strong data-driven mindset, excellent communication skills, and a proven track record in user growth across diverse markets. This remote position offers autonomy and a competitive salary within a fast-paced environment.

Benefits

Competitive salary

Strong career growth opportunities

Flexible work arrangements

Qualifications

• 8+ years experience in user growth, performance marketing or digital marketing.
• Proven success in global markets (MENA, LATAM, SEA, Africa).
• Background in internet, Web3, or fintech preferred.

Responsibilities

• Lead global growth strategies for Binance’s fiat ecosystem.
• Develop and optimize user acquisition and retention strategies.
• Track and analyze key growth metrics: CAC, LTV, retention rates.

Skills

Data-driven mindset

Experience in growth tools & KPIs

User acquisition strategies

Marketing automation

SEO/ASO

Job description

Crypto Jobs

Job Description

• Location: Remote (Dubai, UAE)
• Focus: Lead global growth strategies for Binance’s fiat ecosystem (acquisition, activation, retention)
• Teamwork: Work cross-functionally with BD, Product, Marketing, Regional teams
• Develop and optimize multi-channel user acquisition and retention strategies (KOLs, social media, SEO/ASO, referrals, communities)
• Track and analyze key growth metrics: CAC, LTV, retention rates, viral coefficient
• Run A/B tests and iterate growth models rapidly
• Customize growth plans based on local market insights
• Collaborate globally to implement growth strategies effectively
• 8+ years experience in user growth, performance marketing, or digital marketing
• Proven success in global markets (MENA, LATAM, SEA, Africa, etc.)
• Strong data-driven mindset with experience in growth tools & KPIs
• Background in internet, Web3, or fintech preferred
• Excellent communication in English; multilingual skills a plus
• Adaptable, entrepreneurial, and hands-on approach

Why This Role?

• Work with one of the fastest-growing global blockchain ecosystems
• Collaborate with diverse and talented teams worldwide
• Autonomy on impactful, fast-paced projects
• Strong career growth opportunities
• Competitive salary, benefits, and flexible work arrangements

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