F&B SALES MANAGER

Client of Forsyth Barnes; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

An established industry player in lifestyle retail is seeking a Sales Manager to spearhead regional sales efforts across premium F&B brands. This pivotal role demands a passion for the food industry, strong commercial acumen, and a solid background in premium retail sales. The successful candidate will develop and implement effective B2B and corporate sales strategies, manage key client relationships, and drive sales performance across diverse channels. Join a dynamic team and make a significant impact in the thriving F&B sector, where your expertise will help shape the future of premium lifestyle brands in the Middle East and Africa.

Qualifications

• 7-9 years of experience in Sales & Distribution or similar roles.
• Experience in premium food retail is essential.

Responsibilities

• Lead execution of sales strategies and manage key client relationships.
• Ensure strong sales performance across multiple channels.

Skills

Sales & Distribution

B2B Sales

Corporate Sales

Analytical Skills

Contract Negotiation

Fluent in English

Fluent in Arabic

Education

Bachelor's degree in Business Management

Tools

MS Office

Job description

Brief Overview:
A fantastic opportunity has arisen with a leading lifestyle retail group operating across the Middle East and Africa. The business owns a portfolio of top international franchise brands in F&B, fashion, home, and more, and is now looking for a Sales Manager to lead regional sales efforts across its premium F&B brands.
This is a key commercial role focused on B2B, wholesale, and corporate sales across the region. The ideal candidate will be passionate about the food industry, commercially savvy, and have a solid background in premium retail or F&B sales. You will lead the execution of sales strategies, manage key client relationships, and ensure strong sales performance across multiple channels.

F&B Sales Manager - Requirements:

1. 7-9 years of experience in Sales & Distribution or similar roles
2. Experience working within premium food retail is essential (premium chocolate is a plus)
3. 4+ years in a managerial position
4. Proven experience in developing B2B/wholesale/corporate sales strategies
5. Strong knowledge of inventory management, demand planning, and contract negotiation
6. Highly analytical, with the ability to generate and interpret performance reports
7. Fluent in English and Arabic
8. Proficient in MS Office
9. Bachelor's degree in Business Management or related field