F&B Marketing Manager - Advertising & Brand Marketing

Wynn Al Marjan Island; Abu Dhabi; On-site; AED 350,000 - 550,000; Full time

Job summary

Wynn Al Marjan Island seeks a seasoned F&B Marketing Manager to lead brand campaigns for a multi-concept resort in the UAE. You will drive guest engagement, plan seasonal activations, and optimize campaigns across digital, PR and on-property channels.

You will collaborate with chefs and operations, manage creative assets, and coordinate with the broader marketing team to deliver measurable growth in covers and revenue while staying aligned with brand standards.

Qualifications

• Minimum 5 years experience in F&B or nightlife marketing.
• Proven experience using digital marketing platforms, performance reporting and analytics.
• Strong stakeholder management skills with cross-functional collaboration.
• Fluency in English; additional languages are an advantage.
• Solid understanding of UAE market, trends and consumer behavior.

Responsibilities

• Lead the execution of F&B marketing strategies across a multi-concept portfolio to grow guest covers and revenue.
• Own the F&B marketing calendar with clear prioritization and pacing across the portfolio.
• Collaborate with revenue, sales and reservations to support targets and optimize seasonal demand.
• Coordinate with Chefs, Restaurant Managers and Bar teams to align marketing plans with business needs.
• Manage content planning and production of assets, including photo/video shoots, ensuring accurate representation.
• Ensure all marketing collateral is current and consistently applied across digital and on-property touchpoints.

Skills

F&B marketing

Nightlife marketing

Digital marketing

Performance analytics

Stakeholder management

English fluency

Job description

About Wynn Al Marjan Island

Wynn Al Marjan Island will be the first integrated resort in the UAE Set to open in 2027 the resort will be located 50 miles from Dubai International Airport in the emirate of Ras Al Khaimah The resort will offer 1 530 rooms and suites 22 restaurants lounges and bars a theater and a beach club It will feature multiple swimming and wading pools a five-star spa a salon a shopping promenade and a celebrations and events center

About the Position

Wynn Al Marjan Island is currently seeking a F amp B Marketing Manager to join the resort's Advertising and Brand Marketing team

• Lead the execution of F amp B marketing strategies across a multi-concept portfolio driving significant growth in guest covers and total revenue through seasonal activations and always-on campaigns that consistently deliver high social engagement and brand awareness
• Own the F amp B marketing calendar ensuring clear prioritization pacing and alignment across the portfolio
• Partner closely with revenue sales and reservations teams to support cover targets optimization and seasonal demand proactively identifying performance gaps and developing initiatives to drive covers during low-demand and shoulder periods
• Work in close collaboration with operational teams including Chefs Restaurant Managers and Bar teams to ensure marketing plans are responsive to evolving business needs
• Manage content planning and the coordination of creative asset production including regular photo and video shoots ensuring each concept is represented accurately and compellingly
• Ensure all F amp B marketing collateral and assets are accurate current and consistently applied across digital and on-property touch points
• Develop brief and manage strategic partnerships and external agencies evaluating performance to ensure consistent delivery against agreed objectives
• Coordinate with the wider marketing team to ensure PR social and digital activity is fully aligned within the overall F amp B marketing master plan
• Monitor and report on marketing performance compiling campaign results performance and analytics to inform future planning and optimization
• Stay informed on regional and global F amp B trends competitor activity and emerging marketing tools sharing relevant insights and recommendations with the team

About Wynn Al Marjan Island's Benefits

We offer an attractive salary paid in Dirhams AED the local currency of the UAE In addition we offer an excellent leave policy a healthcare package and as well as incentive programs and other employee benefits The result is a package that makes this role highly attractive to outstanding applicants seeking a career with Wynn Resorts among the most renowned and celebrated brands in the global hospitality industry

About You

• Minimum 5 years experience in F&B or nightlife marketing, ideally within a multi-brand hospitality environment.
• Proven experience using digital marketing platforms, performance reporting and analytics to inform strategy and decision-making.
• Strong stakeholder management skills, with experience working cross-functionally and reporting into senior management.
• Sound understanding of the UAE market, consumer behaviour, and regional hospitality trends.
• Fluency in English required; additional languages are an advantage.