F&B Concept Design Specialist

Emirates Airlines - Other locations; Dubai; On-site; AED 300,000 - 420,000; Full time

Benefits offered by this job

Travel benefits

Tax-free salary

Job summary

Emirates is seeking a senior F&B Concept Design Specialist in Dubai to lead the development of onboard food and beverage experiences that reflect premium branding. You will translate creative ideas into scalable, feasible concepts, ensuring consistency across cabins and the global catering network.

Working cross-functionally, you will shape guest journeys through cohesive visual storytelling, packaging, and service rituals, while collaborating with CCM&B and external partners to maintain brand

Qualifications

• Strong creative and visual storytelling capabilities.
• Analytical thinking and stakeholder management.
• Excellent communication skills and presentation standards.

Responsibilities

• Develop and deliver onboard F&B concepts aligned with brand identity.
• Collaborate cross-functionally to integrate culinary, beverage and brand initiatives.
• Create briefs, brand guidelines and visual standards for internal and external partners.
• Lead tastings, quality audits and rollout of new concepts across onboard operations.

Skills

Creative thinking

Visual storytelling

Analytical thinking

Stakeholder management

Communication skills

Education

Bachelor's degree in Hospitality Management or related

WSET Level 2 qualification

Job description

Job Purpose

Join our Service Delivery team, where you will be part of a dynamic group responsible for delivering exceptional experiences to our customers. The team oversees key business areas, including Catering, Product, Retail, In-Flight Entertainment and Connectivity, Cabin Crew Management, the Cabin Crew Centre of Excellence, and Uniform Standards & Development—each fundamental to our global operations.

If you are passionate about excellence in customer experience, innovation, and operational efficiency, we invite you to contribute to the success of Emirates Group. As the world’s largest international airline, our service delivery teams play a crucial role in shaping our brand and ensuring world-class standards across every touchpoint.

As a F&B Concept Design Specialist, you will develop and deliver onboard food and beverage experiences, through concept creation, aesthetic direction, storytelling, and strong brand alignment. The role translates creative ideas into scalable, operationally feasible solutions, ensuring consistency across cabins and the global catering network.

Working cross-functionally, the Specialist enhances the guest journey by creating cohesive, visually compelling experiences that drive differentiation, strengthen brand positioning, and support a seamlessly integrated onboard culinary program.

In this role you will:

• Create and deliver innovative, guest-centric food and beverage concepts, with a strong focus on beverage innovation, that align with brand identity and positioning. Leverage market insights, emerging global trends, cultural influences, and seasonal availability to continuously refresh offerings and enhance onboard relevance and uniqueness.
• Support end-to-end menu development and onboard activations by ensuring cohesive integration between culinary, beverage, and brand initiatives. Collaborate cross-functionally to align concepts with commercial objectives, guest profiles, and operational feasibility.
• Establish and uphold detailed presentation standards across all food and beverage touchpoints, including plating aesthetics, beverage styling, packaging design, and service rituals. Ensure a visually compelling and consistently elevated guest experience that aligns with premium brand expectations.
• Develop clear and comprehensive creative briefs, brand guidelines, and visual standards. Effectively communicate these to internal stakeholders, suppliers, and external partners to ensure consistent execution, strong brand storytelling, and alignment across all deliverables.
• Collaborate with Corporate Communications Marketing and Branding (CCM&B) on the development and execution of packaging designs, artwork requirements, seasonal promotional menus, photoshoots, advice on special events menus and other F&B initiatives. Review and approve F&B related marketing materials to ensure alignment with approved product concepts and onboard offerings, while maintaining consistency and accuracy of the F&B product details across all communications.
• Conduct structured product tastings, sample reviews, and quality audits to assess food and various beverage categories against defined standards. Recommend corrective actions and ensure compliance with operational requirements, safety protocols, and regulatory guidelines while maintaining concept integrity and brand quality.
• Support the rollout of new concepts across onboard operations, addressing challenges and ensuring smooth execution. Monitor performance through feedback, customer insights, and operational data, identifying opportunities for refinement, innovation, and continuous enhancement, aligned with brand standards.

Qualification

To be considered for the role, you must meet the below requirements:

• Hold a completed Degree or Honours qualification (12+3 or equivalent) in Hospitality Management, Culinary Arts, Food Design, Product Design, Food Science, Experience Design, or a related discipline.
• Bring a minimum of 5 years' experience in In-Flight Service, In-Flight Catering, food and beverage, hospitality product development, or experience design.
• Hold a Wine and Spirit Education Trust (WSET) Level 2 qualification or above, which is strongly preferred.
• Demonstrate experience in mixology, which is highly preferred.
• Possess a strong understanding of end-to-end food and beverage operations, including service models, quality standards, supplier management, and product development lifecycles.
• Demonstrate knowledge of global culinary and beverage trends, food styling techniques, experiential design principles, and premium hospitality standards.
• Have familiarity with regulatory requirements, safety standards, and operational constraints within catering and inflight environments.
• Exhibit strong creative and visual storytelling capabilities, analytical thinking, stakeholder management, and communication skills.
• Demonstrate excellent attention to detail with a focus on presentation standards, quality control, and continuous improvement of the guest experience.

At Emirates, we’re committed to helping our people grow and thrive. If you're ready for a rewarding and challenging career, become part of our world-class team.

Salary & benefits

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotel stays worldwide.

Discover what it’s like to live and work in our fast-paced, cosmopolitan home city by visiting the Dubai Lifestyle section on our career’s website: www.emirates.com/careers.