F&B Associate Director - Marketing and Communications - Jumeirah Marsa Al Arab

DUBAI HOLDING; United Arab Emirates; On-site; AED 60,000 - 120,000; Full time

Job summary

A luxury hospitality group is seeking an F&B Associate Director to join the Marketing & Communications team at Jumeirah Marsa Al Arab. The ideal candidate will develop and implement the F&B marketing strategy, ensure each outlet has a unique brand position, and drive targeted marketing campaigns. You will collaborate with various departments to maintain cohesive communications and oversee digital initiatives. This role is pivotal for enhancing brand visibility within the dining sector.

Responsibilities

• Develop and refine the F&B marketing and communications strategy for restaurants and bars.
• Establish a unique brand positioning for each outlet.
• Execute marketing campaigns to enhance awareness and revenue.
• Lead partnerships and media activations.
• Oversee digital marketing initiatives and campaigns.
• Act as a liaison for integrated communication among departments.

Job description

About Jumeriah & The Hotel

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 30 properties across the Middle East, Africa, Europe and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art‑inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world. Designed as a destination in its own right, Jumeirah Marsa Al Arab sets a new standard in global hospitality. Featuring an avant‑garde design by architect Shaun Killa, Jumeirah Marsa Al Arab includes a hotel with 387 rooms and suites, 82 luxury residences, an 82‑berth superyacht marina by D‑Marin and The Fore, where four restaurants join together to bring guests the best dishes from around the world. Explore new worlds of wellness, gastronomy and mixology. Spacious rooms and residences all come with outdoor terraces and floor‑to‑ceiling windows designed to maximise their shimmering views across the Arabian Gulf. Landscaped grounds conceal five pools that cater to the needs of every visitor, from families to spa seekers. Wellness is redefined with three floors of spa space, where there are dedicated women‑only spaces and where treatment rooms segue to private terraces and the ocean beyond. Meanwhile, the look and feel of the 10 restaurants and 9 bars are inspired by destinations across the world and designed to appeal to a well‑traveller clientele. Guests are invited to spend precious time with family and friends, celebrate or simply enjoy the quiet luxury of time by the water.

About The Job

An opportunity has arisen for F&B Associate Director to join our team of Marketing & Communications at Jumeirah Marsa Al Arab. The main duties and responsibilities of this role:

• Develop, own, and refine the overarching F&B marketing and communications strategy for all restaurants, lounges, bars, and culinary concepts.
• Establish and reinforce a unique and differentiated brand positioning for every outlet, ensuring alignment with the wider brand vision and business goals.
• Identify, develop, and execute targeted marketing campaigns to drive awareness, covers, and revenue across all F&B outlets.
• Lead strategic partnerships, influencer collaborations, and media activations that align with outlet positioning and business goals.
• Oversee digital activations, including social media initiatives, paid campaigns, CRM, and loyalty engagement programs.
• Act as the primary marketing liaison between F&B Operations, PR, Digital Marketing, Revenue, and Sales to ensure integrated communication and cohesive brand execution.

About You