Executive - Digital Marketing

Gulf Marketing Group (GMG Group); Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

A leading company in the well-being sector seeks a Digital Marketing Executive to enhance community growth and execute digital campaigns. This role focuses on content creation, data analysis, and effective stakeholder outreach, requiring strong marketing qualifications and 6 years of experience. Join GMG to thrive in a vibrant, innovative environment dedicated to excellence.

Benefits

Comprehensive family medical insurance

Family residency sponsorship and flight allowances

Up to 30% discount in premium retail sports brand stores

Up to 20% discount in pharmacy chain

Qualifications

• 6 years total experience with at least 2 years of digital marketing experience.
• Hands-on experience in social media, website management, SEO, and SEM.
• Experience in managing external agencies and cross-collaboration.

Responsibilities

• Develop and optimize engaging website content.
• Conduct market research and stakeholder outreach.
• Track lead performance metrics and provide data-driven campaign insights.

Skills

Content creation

SEO

Digital analytics

Data analysis

Stakeholder management

Education

Graduate Degree in Marketing

Tools

Google Ads

Meta (Facebook & Instagram Ads)

LinkedIn Ads

Job description

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

What you'll be doing:

The GMG Corporate Communications team at the People’s Department is seeking a highly skilled and self-motivated Digital Marketing Executive - reporting and working closely to the Content Manager - with a strong focus on community growth and digital campaign execution across social media, website/SEO, and paid media. This is a performance-driven role, where success is measured by the quality and volume of leads generated. The ideal candidate is a strategic and analytical thinker with a hands-on approach to land support in campaign management and the ability to work both collaboratively and independently across multiple digital platforms.

Key Responsibilities:

Content Creation, Website Management and Optimization
Developing engaging content (blog posts, website copy, social media updates, etc.) and ensuring it's optimized for search engines and user experience.
Support with website content execution and optimization to enhance user experience and performance.
Collaborate with the SEO team to develop and manage blog content that enhances organic traffic and engagement.
Work together with external parties, such as digital agency to support with content angles and execution Google Ads, and others.

Offline Marketing & Stakeholder Outreach
Establish and nurture strong relationships with stakeholders and suppliers.
Conduct market research and competitor analysis to identify opportunities and refine marketing strategies.

Data Analysis & Reporting
Track and analyze lead performance metrics to assess campaign effectiveness.
Provide data-driven insights and recommendations for optimizing marketing strategies and brand positioning.

Collaboration & Strategy Development
Work closely with the Content Manager to develop and refine digital marketing strategies.
Collaborate with the Graphic Designer and Senior Videographer & Photographer to produce engaging digital content.

Technical/Functional Competencies:

Technical Expertise:
Proficiency in Google Ads, Meta (Facebook & Instagram Ads), and LinkedIn Ads.
Understanding of SEO, lead conversion strategies, and digital analytics tools.
Experience in audience targeting, A/B testing, and performance optimization.

Marketing & Communication Skills:
Strong content creation abilities for lead generation campaigns.
Analytical mindset with the ability to assess and improve lead quality.
Excellent communication skills for managing relationships with partners and agencies.

Educational Qualification:

Graduate Degree in Marketing

Experience:

• Total 6 years of experience with minimum 2 years of hands-on experience in digital marketing, including social media, website management, SEO, and SEM.
• Previous experience on either Client or Agency side.
• Experience in working and managing external agency and cross-collaborating with various business functions.

Why Join GMG?

At GMG, we're dedicated to nurturing a vibrant, inclusive, and engaging work environment that promotes growth, innovation, and well-being. Join us in our mission to inspire victories that make the world better – for our team, our consumers, and our communities.

If you're seeking a challenging role where you can make a significant impact, we'd love to hear from you. Apply today to become a part of our journey.

What we offer:

• An opportunity to become part of diverse teams with international exposure
• Comprehensive family medical insurance
• Family residency sponsorship and flight allowances
• Up to 30% discount in our premium retail sports brand stores
• Up to 20% discount in our pharmacy chain