Events Performance, Analysis, & Reporting Unit Head JOB

دائرة الثقافة والسياحة – أبوظبي; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A prominent government department in Abu Dhabi is seeking an experienced Events Performance, Analysis, & Reporting Unit Head. This role involves overseeing all event evaluations, ensuring data-driven insights guide strategic decisions, and analyzing financial performance. The ideal candidate has 5-7 years in performance management and a strong understanding of event economics. Competitive salary and benefits offered.

Qualifications

• 5-7 years of experience in performance management, financial analysis, or strategic reporting, preferably in the public sector.
• At least 2 years in a leadership role.
• Strong understanding of event economics and public investment frameworks.

Responsibilities

• Oversee the measurement, evaluation, and reporting of all events.
• Lead the creation and rollout of performance measurement systems for events.
• Develop and manage regular reports on event performance.

Skills

Advanced data analysis and interpretation

Financial planning and modeling

KPI development and performance tracking

Strategic thinking and problem-solving

Strong communication and presentation skills

Proficiency in data visualization tools

Education

Bachelor’s degree in Economics, Engineering, Business Analytics, Finance

Master’s degree preferred

Tools

Power BI

Tableau

Excel

Job description

Job Title:Events Performance, Analysis, & Reporting Unit Head

Sector: Tourism

Department: Abu Dhabi Events Bureau

Section: Events Strategy & Planning

Job Purpose

The Lead will oversee the measurement, evaluation, and reporting of all events and ensure data-driven insights are used to guide strategic decision-making, maximize return on investment, and align event programming with financial and performance targets. The role includes ownership of KPIs, budgeting oversight, and cross-department collaboration to ensure accountability, transparency, and optimization of event-related investments.

Key Responsibilities

Performance Strategy, Measurement & Evaluation

Performance Framework & KPI Development

• Lead the creation and rollout of performance measurement systems for all events supported by DCT, ensuring they align with broader tourism, economic, cultural, and social goals.


• Define clear and consistent key performance indicators (KPIs) to measure the impact of events and ensure all teams use the same benchmarks.


• Guide the development of long-term methods to track event performance over time and evaluate their true value and return on investment.

Data Collection & Insights

• Oversee how performance data is collected, reviewed, and reported, making sure it is accurate, timely, and useful for decision-making.


• Use data analysis tools to identify trends, risks, and opportunities, helping leadership make informed and strategic decisions.


• Work closely with other departments to connect performance results with future event planning and tourism development efforts.

Financial Planning & ROI Analysis

• Lead financial planning for events, including budgeting, cash flow, and investment analysis.

• Evaluate the cost-effectiveness and return on investment (ROI) of each event to ensure they meet DCT's strategic goals.


• Partner with Finance, Sponsorships, and Commercial teams to ensure financial plans are realistic and aligned across departments.

Cross-Departmental Alignment

• Support other teams in setting and tracking their KPIs and targets, offering expert advice to improve performance.

• Ensure insights and performance data are shared across departments to support future plans, partnerships, and investments.

Reporting & Stakeholder Communication

• Develop and manage regular reports on event performance and financial impact to support leadership and strategic planning.


• Present findings and recommendations in a clear and actionable way to senior management and other key stakeholders.


• Make sure all reports follow internal standards and are submitted on time.

Team Leadership & Organizational Alignment

• Help turn DCT’s overall strategy into clear goals for the performance team and ensure they align with other units.


• Lead and support the team by setting clear objectives, reviewing performance, and encouraging growth and development.


• Promote a positive and ethical work culture that reflects the organization’s values and encourages collaboration.


• Continuously improve how the team works by updating processes, adopting best practices, and finding ways to work more efficiently and sustainably.


• Ensure all unit reports meet DCT’s quality and policy standards and are delivered accurately and on schedule.


• Follow health, safety, and environmental guidelines to support a safe and sustainable workplace.

Qualifications & Experience

• Bachelor’s degree in Economics, Engineering, Business Analytics, Finance, or a related field; Master’s degree preferred.


• Minimum of 5-7 years of experience in performance management, financial analysis, or strategic reporting, preferably in the public sector or events industry. At least 2 years in a leadership role.


• Strong understanding of event economics, public investment frameworks, and tourism KPIs.


• Experience working with cross-functional teams and presenting to senior leadership preferable with work experience with a consultancy.

Skills

• Advanced data analysis and interpretation


• Financial planning and modeling


• KPI development and performance tracking


• Strategic thinking and problem-solving


• Strong communication and presentation skills


• Proficiency in data visualization and reporting tools (e.g., Power BI, Tableau, Excel)