Event Marketing Manager (1 year contract)

S&K HR Consulting; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

Join a dynamic and purpose-driven company as an Event Marketing Manager, where you will lead the promotion of impactful conferences in the clean energy sector. This role offers the opportunity to engage in multi-channel marketing strategies, build valuable databases, and manage budgets to ensure exceptional ROI. You will collaborate with various stakeholders, negotiate with media partners, and utilize platforms like Mailchimp and Google Analytics to drive brand awareness and delegate attendance. If you are passionate about making a difference in the global power sector and possess strong event marketing skills, this is the perfect opportunity for you!

Qualifications

• 5-7 years experience in event marketing for a commercial conference organization.
• Degree in Environmental Sciences, Marketing, or related fields.
• Experience with a range of marketing platforms and tools.

Responsibilities

• Drive the promotion of annual conferences through multi-channel marketing.
• Manage budgets ensuring a minimum of 500% ROI on marketing activities.
• Conduct weekly analysis of campaign performance and adjust strategies.

Skills

Event Marketing

Stakeholder Management

Campaign Analysis

Database Building

Budget Management

Communication Skills

Education

Degree in Environmental Sciences

Degree in Marketing

Degree in Business

Degree in Economics

Degree in Humanities

Degree in Arts

Tools

Mailchimp

Google Analytics

Wix

LinkedIn Campaign Manager

Job description

Are you an Environmentally conscious marketing professional looking to make your mark in the Energy sector? Would you like to join a purpose-driven commercial business that is on a mission to help drive clean energy?

Our client is an independent conference organizer, specialized in the power sector. They are well known and highly respected in the European power market as they operate a customer-first ethos.

We are currently searching for a dynamic, determined, and results-oriented Event Marketing Manager to drive the promotion of our client's 2 annual conferences.

This individual will have a solid track record in driving premium delegate attendance through multi-channel marketing activities in the tech sector. They will combine a strong flare for event promotion, with exceptional relationship building skills, and outstanding stakeholder management capability. Operating with an MO of transparency, integrity and building trust with all stakeholders is absolutely essential to success in this role.

The role involves:

• Briefing: taking a brief from the conference programme director, researching the market, understanding the buyer persona, and event competitor landscape
• Campaign planning: determining the optimal mix of marketing channels and frequency of activity, and planning these into the campaign planning spreadsheet to deliver maximum delegate ROI
• Database building: turning the market map and buyer persona into an internal database build project, targeting 10,000 new records for the Middle East, Asia, Africa power grid primary and secondary markets
• Advertising procurement: identifying advertising channels, negotiating packages and prices, and overseeing the creation and delivery of collateral to deadline for optimal buyer engagement and sales conversion
• Media partnerships: researching the media partner landscape and negotiating with and onboarding a selection of high quality media partners to help drive brand awareness, buyer engagement, and sales conversion
• Campaign analysis: carrying out weekly analysis of campaign progress through the booking pattern, website traffic, advertising performance, and pivoting the campaign when necessary to maximise ROI
• Platform management: Mailchimp EMS, Wix Website, Google Analytics, LinkedIn Company Page, LinkedIn Campaign Manager, Youtube Company Channel
• Budget management: ensuring a minimum of 500% ROI on the marketing budget
• Reporting: providing a weekly review of marketing activity, performance, project outlook and pivots

The ideal candidate:

• Degree or higher in Environmental Sciences, Marketing, Business, Economics, Humanities or Arts degree
• 5-7 plus years experience in event marketing for a commercial conference organisation
• Interest in the Clean energy sector and b2b buyer psychology
• Clear and concise written and oral communication skills
• Meticulous organisation and prioritisation skills
• Collaborative teamwork and stakeholder engagement style
• Commercially driven with excellent deadline management and target/goal orientation
• Experience of a range of marketing platforms and tools
• As this is a contractual role, candidates must be self sponsored

Contract Duration: 12 months (with the potential for extension)

This is a work-from-home role with occasional travel and in-person meetings. If you're ready to take on a challenging yet rewarding position, apply now and be part of a company making an impact in the global power sector!