Role Purpose
Own the end-to-end planning and delivery of B2B/B2C events—conferences, product launches, partner forums, roadshows, exhibitions, and internal townhalls. Drive measurable outcomes (pipeline, brand lift, stakeholder engagement) while safeguarding budget, compliance, and brand standards.
Scope of Responsibility
- Annual events calendar across UAE/GCC (owned, partnered, sponsored)
- Event strategy, concepting, program design, production & logistics
- Stakeholder management (leadership, sales, comms, product, HR)
- Vendor ecosystem (venues, production houses, A/V, creative, staffing)
- Budget ownership, ROI and post-event analytics
- Risk, HSE, permits, and compliance with local authorities
Key Responsibilities
Strategy & Planning
- Build the annual events roadmap aligned to commercial and brand objectives.
- Define event formats, target personas, attendance goals, content tracks, and success metrics.
- Produce event playbooks, timelines, and run-of-show documentation.
End-to-End Delivery
- Lead venue sourcing, contract negotiation, floor plans, stage design, A/V, registration, F&B, transport, accommodation, and VIP protocols.
- Orchestrate showcalling, rehearsals, speaker briefings, and backstage operations.
Stakeholder & Partner Management
- Align with Sales/BD on target accounts, invite strategy, and meetings program.
- Manage agencies, production vendors, exhibition contractors, and staffing partners; run RFPs and SLAs.
Budget & ROI
- Own event budgets, POs, reconciliations, and cost controls.
- Track ROI (e.g., cost per attendee/lead, conversion to opportunity, satisfaction scores); recommend optimizations.
Marketing Integration
- Coordinate pre/during/post campaigns with digital/social/PR.
- Oversee creative assets, signage, brand compliance, and on-site content capture.
Compliance & Risk
- Secure all permits/insurance; implement HSE plans, risk registers, emergency procedures, and data privacy for registrations.
Data & Reporting
- Maintain dashboards for attendance, lead quality, NPS, earned coverage, and budget variance; deliver executive debriefs with actions.
Team Leadership
- Manage an events coordinator/s and on-site staff; build a bench of reliable freelancers and suppliers.
Qualifications
- 6–8+ years in event management (corporate, agency, or exhibition organizer), including large-scale productions.
- Strong GCC experience; UAE vendor/venue network is a plus.
- Proven budget ownership and ROI reporting.
- Excellent stakeholder management and showcalling under pressure.
- Tools: event/registration platforms (e.g., Cvent, Eventbrite, Stova), CRM/marketing automation (HubSpot/Salesforce/Marketo), MS Office/Slides, basic design briefing.
- Languages: Fluent English; Arabic is an advantage.
- Availability for evening/weekend events and regional travel as required.