Enterprise Marketing Manager [B2B Technology]

Beijing Foreign Enterprise Management Consultants Co.,Ltd.; Dubai; On-site; AED 1,200,000 - 1,800,000; Full time

Job summary

Huawei seeks an experienced Enterprise Marketing Manager [B2B Technology] in Dubai to lead enterprise marketing planning, campaign execution and marketing operations for a technology-focused business. You will develop annual plans, manage major activities and govern marketing processes.

The ideal candidate has strong B2B tech marketing background, excellent project management and stakeholder skills, and can collaborate with sales, agencies and partners. Chinese language proficiency is preferred.

Qualifications

• Bachelor's degree or above in Marketing, Business Administration, Communications, Media, or a related discipline.
• Relevant experience in B2B, enterprise, technology, ICT, telecommunications or related industries.
• Strong experience in marketing project planning and execution.
• Proven experience organizing and managing large-scale events such as exhibitions, summits, forums, workshops or product launches.
• Strong stakeholder management and communication skills.
• Ability to manage multiple projects simultaneously and work effectively with internal teams and external suppliers.
• Strong analytical, organizational and project management capabilities.
• Strong written and verbal communication skills in English.
• Professional proficiency in Chinese/Mandarin is required.

Responsibilities

• Develop and execute annual enterprise marketing plans, strategies and initiatives aligned with business objectives.
• Plan, manage and execute major marketing activities, including summits, exhibitions, forums, workshops, product launches and customer engagement events.
• Manage marketing projects through structured planning, execution, budget management, stakeholder coordination and post-event evaluation.
• Develop marketing content and creative materials, including case studies, customer invitations, event materials, venue concepts, launch materials, promotional videos and other marketing communications.
• Collaborate with internal business teams and external agencies or suppliers to develop effective customer-facing marketing experiences.
• Support the planning and development of experience centers, showrooms, meeting rooms, demonstration areas and other customer experience environments.
• Develop customer journey and experience concepts to improve engagement across marketing activities and touchpoints.
• Support lead generation activities and gather customer feedback to evaluate marketing effectiveness and identify opportunities for improvement.
• Implement marketing management processes and governance requirements within the representative office.
• Coordinate regular marketing review and decision-making meetings and ensure timely follow-up on agreed actions.
• Manage marketing activities, resources and external partners to ensure high-quality and compliant execution.
• Support marketing compliance activities, including internal reviews and self-assessments where required.
• Work closely with business, sales and other functional teams to ensure marketing activities support overall business objectives.

Skills

B2B Marketing

Event Management

Experiential Marketing

Marketing Communications

Content Development

Customer Experience

Project Management

Stakeholder Management

Lead Generation

Marketing Operations

Campaign Management

PowerPoint

Excel

Education

Bachelor's degree in Marketing, Business Administration, Communications, Media

Tools

PowerPoint

Excel

Job description

On behalf of Huawei, a world-renowned IT and Communications Company, we are seeking an experienced Enterprise Marketing Manager [B2B Technology] to lead enterprise marketing planning, campaign execution and marketing operations for a technology-focused business in Dubai.

The role will be responsible for developing and executing annual marketing plans, managing high-impact customer-facing activities, supporting lead generation and customer engagement, and ensuring effective marketing governance and execution.

The ideal candidate will have strong experience in B2B or enterprise technology marketing, excellent project management and communication skills, and the ability to work effectively with business teams, customers, creative agencies and external partners.

Candidates with professional Chinese language proficiency will be preffered for this role due to the nature of internal and business communication.

Responsibilities

• Develop and execute annual enterprise marketing plans, strategies and initiatives aligned with business objectives.
• Plan, manage and execute major marketing activities, including summits, exhibitions, forums, workshops, product launches and customer engagement events.
• Manage marketing projects through structured planning, execution, budget management, stakeholder coordination and post-event evaluation.
• Develop marketing content and creative materials, including case studies, customer invitations, event materials, venue concepts, launch materials, promotional videos and other marketing communications.
• Collaborate with internal business teams and external agencies or suppliers to develop effective customer-facing marketing experiences.
• Support the planning and development of experience centers, showrooms, meeting rooms, demonstration areas and other customer experience environments.
• Develop customer journey and experience concepts to improve engagement across marketing activities and touchpoints.
• Support lead generation activities and gather customer feedback to evaluate marketing effectiveness and identify opportunities for improvement.
• Implement marketing management processes and governance requirements within the representative office.
• Coordinate regular marketing review and decision-making meetings and ensure timely follow-up on agreed actions.
• Manage marketing activities, resources and external partners to ensure high-quality and compliant execution.
• Support marketing compliance activities, including internal reviews and self-assessments where required.
• Work closely with business, sales and other functional teams to ensure marketing activities support overall business objectives.

Qualifications

• Bachelor's degree or above in Marketing, Business Administration, Communications, Media, or a related discipline.
• Relevant experience in B2B, enterprise, technology, ICT, telecommunications or related industries.
• Strong experience in marketing project planning and execution.
• Proven experience organizing and managing large-scale events such as exhibitions, summits, forums, workshops or product launches.
• Strong stakeholder management and communication skills.
• Ability to manage multiple projects simultaneously and work effectively with internal teams and external suppliers.
• Strong analytical, organizational and project management capabilities.
• Strong written and verbal communication skills in English.
• Professional proficiency in Chinese/Mandarin is required.

Preferred Qualifications

• Experience working for a multinational technology, ICT, telecommunications or enterprise technology company.
• Experience with customer experience centers, showrooms, demonstration environments or experiential marketing.
• Experience in executive-level events and customer engagement activities.
• Experience managing external marketing agencies, creative suppliers and event vendors.
• Experience with structured marketing governance, processes or compliance management.
• Experience working in a multicultural and international business environment.
• Experience supporting Middle East or GCC markets is an advantage.

Skills

• B2B Marketing
• Event Management
• Experiential Marketing
• Marketing Communications
• Content Development
• Customer Experience
• Project Management
• Stakeholder Management
• Lead Generation
• Marketing Operations
• Campaign Management
• Microsoft PowerPoint
• Microsoft Excel

Languages

• English - professional working proficiency
• Chinese/Mandarin - professional working proficiency preffered