Enterprise Greenfield Marketing Manager (UAE National), MENAT Marketing team

Amazon Web Services EMEA Dubai FZ Branch; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a field marketing expert and lead innovative marketing strategies for the Greenfield Enterprise segment in MENAT. This role offers a unique opportunity to engage with diverse enterprises, both local and global, and to drive awareness and customer adoption through strategic marketing initiatives. You will collaborate with sales teams and leverage global marketing resources to create impactful programs that accelerate pipeline growth. Embrace a culture that values inclusion, learning, and work-life balance while making a significant impact in a fast-paced, dynamic environment.

Qualifications

• 3+ years of professional marketing experience.
• Experience managing teams and collaborating with creative teams.

Responsibilities

• Develop and execute regional enterprise greenfield marketing programs.
• Build trust and maintain relationships with sales teams and stakeholders.

Skills

Marketing Strategy

Data-Driven Decision Making

Collaboration

Customer Profiling

Creative Team Management

Tools

Excel

Tableau

Job description

Amazon Web Services is seeking a talented, self-directed field marketing expert to lead our Greenfield Enterprise segment marketing in MENAT. This is a unique opportunity to play a key role in an exciting, fast-growing business.

As the Greenfield Enterprise segment marketing lead in MENAT, you will be responsible for developing a deep understanding of the Enterprise Greenfield customer audience and their needs, developing a scalable marketing strategy to address them. This audience includes local and global enterprises, encompassing both technical and business decision-makers. Your responsibilities will include understanding our business strategy, customer needs, building a targeting framework, defining propositions, planning programs, developing campaigns/messaging, and coordinating execution across our MENAT field marketing teams to deliver results.

Key job responsibilities

1. Develop and execute regional enterprise greenfield field marketing programs and activities to drive awareness, education, customer adoption, and pipeline acceleration.
2. Leverage global marketing resources to meet sales requirements, invent, and simplify solutions to address sales needs with efficient budgets.
3. Act as the marketing contact with sales teams and leaders, including participation in calls, meetings, and planning sessions.
4. Build trust and maintain strong relationships with Pre-sales, Demand Generation, and Solution Architects teams to support their goals, increasing engagement with marketing and driving program support.
5. Provide clear, consistent, and frequent communication with field marketing stakeholders on strategy, tactics, goals, and campaign performance.
6. Deliver detailed campaign updates through regular and ad hoc business reviews, highlighting key metrics and KPIs.

About the team

The AWS Sales, Marketing, and Global Services (SMGS) team is responsible for revenue, adoption, and growth across various customer segments, including public sector.

The MENAT Marketing team is diverse, experienced, and distributed across the Middle East, North Africa, and Turkey regions.

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all preferred qualifications, we encourage you to apply. We welcome candidates with non-traditional careers or alternative experiences.

Why AWS?

AWS is the world's most comprehensive cloud platform, trusted by startups to Fortune 500 companies for innovative cloud solutions.

Inclusive Team Culture

Our culture fosters learning, curiosity, and inclusion through employee-led affinity groups and ongoing events, supporting our goal to be Earth’s Best Employer.

Work / Life Balance

We prioritize work-life harmony, offering flexibility and support to help you succeed both professionally and personally.

Basic Qualifications

• 3+ years of professional marketing experience
• 2+ years collaborating with creative teams and content managers
• Experience managing teams
• Data-driven decision-making skills
• Proficiency with Excel or Tableau

Preferred Qualifications

• Segmentation and customer profiling experience
• Consumer research experience
• Experience scaling cross-functional marketing programs

Our inclusive culture empowers Amazonians to deliver the best results for our customers.