Enterprise Greenfield Marketing Lead UAE National MENATMarketing team

Amazon; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

Amazon Web Services is looking for a field marketing expert to lead the Greenfield Enterprise segment in MENAT. This pivotal role encompasses understanding customer needs and developing scalable marketing strategies, with the opportunity to influence a growing business while collaborating with cross-functional teams. Applicants should possess 5 years of experience in marketing and be fluent in Arabic.

Qualifications

• 5 years of experience in acquisition marketing or channel programs.
• Experience in driving improvements using data and metrics.
• Ability to execute campaigns across multiple time zones and languages.

Responsibilities

• Develop and execute regional marketing programs to drive awareness and adoption.
• Coordinate with sales teams and maintain communication with marketing stakeholders.
• Deliver detailed campaign updates and track performance metrics.

Skills

Acquisition marketing

Data-driven improvements

Cross-functional marketing programs

Fluency in Arabic

Tools

Excel

Tableau

Job description

Amazon Web Services is seeking a talented self-directed field marketing expert to lead our Greenfield Enterprise segment marketing in MENAT. This is a unique opportunity to play a key role in an exciting, fast-growing business.

As the Greenfield Enterprise segment marketing lead in MENAT, you will be responsible for developing a deep understanding of the Enterprise Greenfield customer audience and their needs, developing a scalable marketing strategy to address them. This audience includes local and global enterprises, encompassing both technical and business decision-makers. Your remit will include understanding our business strategy, understanding customer needs, building a targeting framework, defining the value proposition, program planning, campaign/messaging development, and coordinating with our MENAT field marketing teams to deliver results.

Key job responsibilities

1. Develop and execute regional enterprise greenfield field marketing programs and activities to drive awareness, education, customer adoption, and pipeline acceleration.
2. Leverage global marketing resources to meet sales requirements, find ways to invent and simplify to address sales needs without large budgets.
3. Act as the marketing contact with the sales team and leaders, including participation in sales calls, in-person meetings, and planning sessions.
4. Earn trust and maintain strong relationships with Presales, Demand Generation, and Solution Architects teams to support their goals, working with other marketing leaders and peers to increase engagement and drive program support.
5. Provide clear, consistent, and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance of campaigns.
6. Deliver detailed campaign updates via regular and ad hoc business reviews, highlighting key metrics and KPIs reflecting performance.

About the team

The AWS Sales Marketing and Global Services (SMGS) team is responsible for driving revenue, adoption, and growth from small, mid-market, and enterprise-level customers, including the public sector. The MENAT Marketing team is a talented, experienced, and diverse team distributed across the Middle East, North Africa, and Turkey regions.

Diverse experiences

At AWS, we value diverse experiences. Even if you do not meet all preferred qualifications and skills listed, we encourage you to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and continue to innovate. Customers ranging from startups to Global 500 companies trust our products and services to power their businesses.

Inclusive team culture

At AWS, learning and curiosity are in our nature. Our employee-led affinity groups foster a culture of inclusion that empowers us to be proud of our differences. Ongoing events and learning experiences, such as Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity), inspire us to embrace our uniqueness.

Mentorship & career growth

We are committed to raising our performance standards as we strive to become Earth's Best Employer. We offer knowledge sharing, mentorship, and career development resources to help you grow into a well-rounded professional.

Work/life balance

We value work-life harmony. Achieving success at work should not come at the expense of personal sacrifices. We strive for flexibility, believing that when employees feel supported both at work and at home, they can achieve great things in the cloud.

Minimum qualifications

• 5 years of experience developing and managing acquisition marketing or channel programs.
• Experience using data and metrics to drive improvements.
• Proficiency with Excel or Tableau (data manipulation, macros, charts, pivot tables).
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience executing campaigns across multiple time zones and languages.
• Ability to drive direction and alignment with large cross-functional teams and agency partners.
• Experience designing and executing joint marketing plans with global strategic partners.
• Fluent in Arabic (speaking, writing, reading).

Additional information

Our inclusive culture empowers Amazonians to deliver the best results. If you need workplace accommodations during the application or onboarding process, please visit our support page for more information. If your country or region isn't listed, contact your recruiting partner.

Key Skills: Law Enforcement, ABB, Marine Biology, Filing, Automobile, AV

Employment Type: Full-Time

Department / Functional Area: Marketing

Experience: 5+ years

Vacancy: 1