Enterprise Greenfield Marketing Lead UAE National MENAT Marketing team

Amazon; Dubai; On-site; AED 70,000 - 120,000; Full time

Job summary

Amazon Web Services is looking for a talented field marketing expert to lead marketing for the Greenfield Enterprise segment in MENAT. This role involves developing marketing strategies, executing programs, and engaging with both technical and business stakeholders to enhance customer adoption and drive growth. Ideal candidates will have significant experience in marketing and must be fluent in Arabic.

Benefits

Career development opportunities

Flexible work-life balance

Inclusive company culture

Qualifications

• 5 years of experience in acquisition marketing or channel programs.
• Experience using data and metrics for improvements.
• Ability to align large cross-functional teams and agency partners.

Responsibilities

• Develop and execute regional enterprise greenfield field marketing programs.
• Act as the marketing contact with the sales team and leaders.
• Provide clear communication with stakeholders regarding strategy and performance.

Skills

Data analysis

Cross-functional collaboration

Marketing execution

Fluent in Arabic

Tools

Excel

Tableau

Job description

Amazon Web Services is seeking a talented self-directed field marketing expert to lead our Greenfield Enterprise segment marketing in MENAT. This is a unique opportunity to play a key role in an exciting, fast-growing business.

As the Greenfield Enterprise segment marketing lead in MENAT, you will be responsible for developing a deep understanding of the Enterprise Greenfield customer audience and their needs, developing a scalable marketing strategy to address them. This audience includes local and global enterprises, encompassing both technical and business decision-makers. Your responsibilities will include understanding our business strategy, understanding customer needs, building a targeting framework, defining the value proposition, program planning, campaign/messaging development, and coordinating with our MENAT field marketing teams to deliver results.

Key job responsibilities

1. Develop and execute regional enterprise greenfield field marketing programs and activities that drive awareness, education, customer adoption, and pipeline acceleration.
2. Leverage global marketing resources to meet sales requirements, and find ways to innovate and simplify to address sales needs without large budgets.
3. Act as the marketing contact with the sales team and leaders, including participating in sales calls, in-person meetings, and planning sessions.
4. Earn trust and maintain strong relationships with Presales, Demand Generation, and Solution Architects teams to support their goals, working alongside other marketing leaders and peers to increase engagement and drive program support.
5. Provide clear, consistent, and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and campaign performance.
6. Deliver detailed campaign updates via regular and ad hoc business reviews, highlighting key metrics and KPIs reflecting performance.

About the team

The AWS Sales Marketing and Global Services (SMGS) team is responsible for driving revenue and growth across small, midmarket, and enterprise-level accounts, including the public sector.

The MENAT Marketing team is a talented, experienced, and diverse group distributed across the Middle East, North Africa, and Turkey regions.

Diversity & Inclusion

Amazon values diverse experiences. Even if you do not meet all preferred qualifications, we encourage you to apply. If your career is just starting, unconventional, or includes alternative experiences, don’t hesitate to apply.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive cloud platform. We pioneered cloud computing and continue to innovate, trusted by startups to Fortune 500 companies.

Our Culture

We foster a culture of learning, curiosity, and inclusion through employee-led affinity groups and ongoing events such as Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity).

Career Growth & Work/Life Balance

We support continuous learning, mentorship, and career development. We value work-life harmony and offer flexibility to help you succeed both professionally and personally.

Minimum qualifications

• 5 years of experience in developing and managing acquisition marketing or channel programs.
• Experience using data and metrics for improvements.
• Proficiency with Excel or Tableau (macros, charts, pivot tables).
• Experience building and scaling cross-functional marketing programs.
• Experience executing campaigns across multiple time zones and languages.
• Ability to align large cross-functional teams and agency partners.
• Experience designing joint marketing plans with global strategic partners.
• Fluent in Arabic (speaking, reading, writing).

If you require workplace accommodations during the application process, please visit our support page. If your region isn’t listed, contact your Recruiting Partner.