Enterprise Greenfield Marketing Lead (UAE National), MENAT Marketing team

AWS EMEA SARL (Abu Dhabi Branch) - O49; Dubai; On-site; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a field marketing expert, leading innovative marketing strategies for the Enterprise Greenfield segment in MENAT. This role is pivotal in understanding customer needs and developing scalable marketing initiatives that drive awareness and adoption. Collaborate with diverse teams to execute impactful campaigns while leveraging global marketing resources. If you're passionate about marketing and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 5+ years of experience in acquisition marketing or channel programs.
• Proficient in data analysis to drive marketing improvements.

Responsibilities

• Develop and execute regional marketing programs to drive awareness and customer adoption.
• Maintain strong relationships with sales and marketing teams for effective collaboration.

Skills

Acquisition Marketing

Data Analysis

Cross-functional Marketing Programs

Fluency in Arabic

Tools

Excel

Tableau

Job description

Amazon Web Services is seeking a talented, self-directed field marketing expert to lead our Greenfield Enterprise segment marketing in MENAT. This is a unique opportunity to play a key role in an exciting, fast growing business.

As the Greenfield Enterprise segment marketing in MENAT, you will be responsible for developing a deep understanding of the Enterprise Greenfield customer audience and their needs, developing a scalable marketing strategy to address them. This audience contains local enterprises as well as global enterprises, and encompass both technical and business decision-makers. Your remit will include understanding our business strategy, understanding customer needs, building a targeting framework, defining the proposition, program planning, campaign / messaging development and coordinating execution across our MENAT field marketing teams to deliver results.

Key job responsibilities

• Develop and execute regional enterprise greenfield field marketing programs and activities that help to drive awareness, education, customer adoption and pipeline acceleration.
• Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
• Act as marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings and planning sessions.
• Earn trust and maintain strong relationships with Pre-sales, Demand Generation and Solution Architects teams to support their goals, working in conjunction with other marketing leaders and with peers, increasing engagement with marketing and drive program support.
• Deliver clear, consistent, and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for campaigns.
• Provide detailed campaign updates via regular and ad hoc business reviews, which highlight key metrics and KPIs reflecting performance.

About the team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

The MENAT Marketing team is a talented, experienced and diverse team that is distributed across the regions they are covering (Middle East, North Africa and Turkey).

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

BASIC QUALIFICATIONS

• 5+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

PREFERRED QUALIFICATIONS

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Speak, write, and read fluently in Arabic