Enterprise Greenfield Marketing Lead (UAE National), MENAT Marketing team

Amazon Web Services is seeking a talented, self-directed field marketing expert to lead our Greenfield Enterprise segment marketing in MENAT. This is a unique opportunity to play a key role in an exciting, fast growing business.

As the Greenfield Enterprise segment marketing in MENAT, you will be responsible for developing a deep understanding of the Enterprise Greenfield customer audience and their needs, developing a scalable marketing strategy to address them. This audience contains local enterprises as well as global enterprises, and encompasses both technical and business decision-makers. Your remit will include understanding our business strategy, understanding customer needs, building a targeting framework, defining the proposition, program planning, campaign/messaging development, and coordinating execution across our MENAT field marketing teams to deliver results.

Key job responsibilities

• Develop and execute regional enterprise greenfield field marketing programs and activities that help to drive awareness, education, customer adoption, and pipeline acceleration.
• Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
• Act as marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions.
• Earn trust and maintain strong relationships with Pre-sales, Demand Generation, and Solution Architects teams to support their goals, working in conjunction with other marketing leaders and peers, increasing engagement with marketing and driving program support.
• Deliver clear, consistent, and frequent communication with field marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for campaigns.
• Provide detailed campaign updates via regular and ad hoc business reviews, which highlight key metrics and KPIs reflecting performance.

BASIC QUALIFICATIONS

• 5+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building, executing, and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

PREFERRED QUALIFICATIONS

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint
• Speak, write, and read fluently in Arabic

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