EMEA Luxury Brand Manager - Residences & Hospitality

AMAN Group; Dubai; On-site; AED 360,000 - 600,000; Full time

Job summary

Aman Group in Dubai seeks a Senior Brand Manager to drive brand strategy across Residences and hospitality projects. Based in the Dubai Corporate Office, you will bridge brand guardianship between regional development and Aman Studio in London, ensuring go-to-market plans reflect destination audience and competitive positioning.

You will review outputs, guide marketing collateral, and translate architecture, location, and heritage into compelling brand narratives while coordinating with internal

Qualifications

• Minimum 5 years of experience in luxury, hospitality, branded residences or a similar creative field.
• Able to interrogate a brief, identify strategic gaps and articulate a clear point of view on audience, competitive positioning, USPs and channel fit, particularly within destination-led luxury residential or hospitality contexts
• Strong understanding of luxury branding, visual storytelling and high-end customer expectations
• Ability to confidently review and critique creative collateral with a strong eye for detail
• Understanding of architecture, interiors, spatial design or real estate marketing collateral is highly preferred
• Excellent communication and stakeholder management skills

Responsibilities

• Act as the EMEA brand guardian ensuring all project deliverables align with Aman brand standards and project positioning
• Review and provide strategic feedback on key collateral including floorplans CGI renders brochures presentations and branded touchpoints
• Maintain brand consistency across the EMEA portfolio while incorporating relevant local market nuances and destination insights
• Develop project positioning messaging and storytelling that clearly articulates each destination's unique value proposition
• Translate architecture design location and heritage elements into compelling brand narratives and marketing concepts
• Evaluate and challenge project briefs to ensure clear definition of audience competitive landscape channel strategy and brand activation approach
• Serve as the key liaison between the Dubai regional office and Aman Studio ensuring strategic alignment and effective go-to-market planning
• Partner with internal teams developers and external stakeholders to uphold brand standards and creative excellence throughout project development
• Act as the primary EMEA contact for developers and project teams providing guidance on brand application and ensuring consistent communication
• Support broader brand and creative strategy by contributing market intelligence identifying opportunities for improvement and maintaining the highest standards of quality across all project outputs

Skills

Brand management

Luxury branding

Storytelling

Stakeholder management

Creative critique

Adobe Creative Suite

Tools

Adobe Creative Suite

Microsoft Office

Presentation tools

Job description

Aman Group in Dubai seeks a Senior Brand Manager to drive brand strategy across Residences and hospitality projects. Based in the Dubai Corporate Office, you will bridge brand guardianship between regional development and Aman Studio in London, ensuring go-to-market plans reflect destination audience and competitive positioning.

You will review outputs, guide marketing collateral, and translate architecture, location, and heritage into compelling brand narratives while coordinating with internal