Email Marketing Specialist (225-611)

Client of Talentmate; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in Dubai seeks an Email Marketing Specialist to join their digital marketing team. The role entails crafting and executing effective email campaigns that increase client engagement and drive conversions. Candidates should possess a degree in Marketing or similar, along with proven experience in email marketing. The position requires creativity, strategic thinking, and strong collaboration skills to align with company objectives and optimize performance continually.

Qualifications

• Proven experience in designing and managing email marketing campaigns.
• Strong understanding of best practices in email marketing.
• Ability to analyze data and develop actionable strategies.

Responsibilities

• Develop and implement effective email marketing campaigns.
• Conduct A/B testing to optimize campaign content and delivery.
• Analyze campaign performance and derive insights for improvements.

Skills

Email Marketing Principles

Data Analysis

Creativity

Verbal Communication

Written Communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Email Marketing Software (e.g., Mailchimp)

HTML/CSS

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

An Email Marketing Specialist is a key member of the digital marketing team, responsible for creating and executing compelling email campaigns that engage and nurture clients and customers. This role involves strategic thinking, creativity, and analytical skills to develop email marketing strategies that drive conversions and reinforce brand loyalty. The specialist manages end-to-end email campaign processes, including planning, content creation, and analysis, ensuring alignment with the company's goals. The position requires a detail-oriented individual capable of collaborating across departments, utilizing technical and creative skills to maximize email marketing effectiveness and contribute to overall digital marketing efforts.

Responsibilities

• Develop and implement effective email marketing campaigns aligned with company objectives.
• Create engaging email content to boost customer engagement and sales.
• Segment email lists to target audiences with personalized messages.
• Conduct A/B testing to optimize campaign content and delivery.
• Analyze campaign performance metrics and derive insights for improvements.
• Maintain and update the email database to ensure data quality and compliance.
• Collaborate with graphic designers to enhance email visual appeal and user experience.
• Coordinate with other marketing team members to align email strategies with broader campaigns.
• Ensure email campaigns comply with industry regulations such as GDPR and CAN-SPAM laws.
• Stay updated on industry trends and tools to continually improve campaigns.
• Provide reports and insights on campaign performance to stakeholders.
• Manage multiple projects efficiently in a fast-paced environment.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience in designing and managing email marketing campaigns.
• Strong understanding of email marketing principles and best practices.
• Proficiency in email marketing software and analytics tools (e.g., Mailchimp).
• Excellent written and verbal communication skills with attention to detail.
• Ability to analyze data and develop actionable strategies.
• Creative mindset focused on results and performance optimization.
• Ability to work independently and collaboratively.
• Knowledge of HTML/CSS is advantageous for campaign customization.

Job Details

Role Level: Mid-Level

Work Type: Full-Time

Country: United Arab Emirates

City: Dubai

Company Website: [Company Website]

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