Director - Public Relations & Communications

OMNIYAT; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

Ein innovatives Unternehmen im Bereich ultra-luxuriöse Immobilien sucht einen Director of PR & Communications, um die Markenstrategie und Kommunikationspläne zu leiten. Diese Schlüsselrolle umfasst die Entwicklung und Umsetzung von PR-Kampagnen, die Pflege von Medienbeziehungen und die strategische Ausrichtung der Markenkommunikation. Der ideale Kandidat bringt umfangreiche Erfahrung in PR und Kommunikation mit, insbesondere im Immobilienmarkt, und hat die Fähigkeit, ein hochqualifiziertes Team zu führen. Wenn Sie eine Leidenschaft für Luxusmarken haben und in einem dynamischen Umfeld arbeiten möchten, ist dies die perfekte Gelegenheit für Sie.

Qualifications

• 10-15 Jahre Erfahrung in PR & Kommunikation, davon mindestens 5 Jahre in Führungsposition.
• Starke Kenntnisse in Medienbeziehungen und Krisenmanagement.

Responsibilities

• Entwicklung und Umsetzung einer integrierten PR- und Kommunikationsstrategie.
• Überwachung der Markenbotschaft und Medienengagement auf allen Plattformen.

Skills

Kommunikationsfähigkeiten

Medienbeziehungen

Krisenmanagement

Strategisches Denken

Eventmanagement

Verhandlungsgeschick

Projektmanagement

Education

Bachelor-Abschluss in Marketing

Bachelor-Abschluss in Kommunikationswissenschaften

Bachelor-Abschluss in Public Relations

Job description

The Director of PR & Communications leads the development and execution of our brand's public relations and communication strategies, ensuring the brand's image aligns with the ultra-luxury real estate market in Dubai. This role is essential in driving media relations, press campaigns, and strategic partnerships to elevate our brand's visibility and reputation in high-end markets.

Key responsibilities:

• Develop and implement an integrated PR and communications strategy that strengthens our brand's positioning as a pioneer in ultra-luxury real estate.
• Oversee and ensure consistency in brand messaging, media engagement, and digital communications across all platforms.
• Act as a brand custodian, ensuring alignment with our brand's vision, values, and business objectives.
• Oversee the development and execution of high-impact PR campaigns, securing top-tier media placements in global luxury, business, and real estate publications.
• Maintain strong relationships with media outlets, journalists, influencers, and high-net-worth stakeholders to enhance positive brand coverage.
• Manage crisis communications, ensuring effective response strategies that protect the brand's reputation.
• Monitor media sentiment, track PR performance, and report insights to senior leadership.
• Lead the brand management strategy, ensuring the development of compelling campaigns that reinforce our brand's luxury status.
• Oversee advertising, digital marketing, partnerships, events, and experiential activations to drive brand equity.
• Work closely with marketing, sales, and development teams to align communications strategies with commercial goals.
• Direct the social media strategy, ensuring our brand's online presence reflects its ultra-luxury positioning.
• Drive digital storytelling, influencer partnerships, and engagement initiatives that resonate with high-net-worth audiences.
• Oversee paid and organic social campaigns, ensuring ROI-driven execution and brand consistency.
• Lead and mentor a high-performing team, including the PR Manager, Brand Manager, Social Media Manager, and PR & Communications Executives.
• Oversee departmental budgets, ensuring efficient allocation of resources for maximum brand impact.
• Foster a culture of innovation, excellence, and collaboration within the communications team.

Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 10-15 Years of experience in PR & Comms, minimum 5 Years of working as a team leader in the Real Estate Market
• Strong Communication Skills, Media Relations Expertise, Crisis Management, Strategic Thinking, Event Management, Strong knowledge in Brand Alignment, Negotiation Skills, and Project Management.
• This position requires occasional travel outside the UAE