IGaming Digital Marketer and Product Manager

J & A Digital Media Agency; United Arab Emirates; On-site; AED 40,000 - 80,000; Full time

Job summary

An innovative digital media agency is seeking a Digital Marketing Specialist to drive multi-channel campaigns and product management efforts. In this dynamic role, you'll plan, execute, and optimize campaigns across SEO, SEM, social media, and more, while managing paid media with a focus on ROI. Collaborating closely with design and content teams, you'll create engaging landing pages and user acquisition funnels. Additionally, you'll own the product roadmap, working with developers and designers to enhance gaming products. Join a forward-thinking team where your contributions will significantly impact user engagement and retention.

Qualifications

• Experience in managing multi-channel digital marketing campaigns.
• Strong analytical skills to monitor KPIs and optimize campaigns.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Collaborate with teams to enhance user acquisition and engagement.

Skills

SEO

SEM

Social Media Marketing

Email Marketing

Google Ads

Analytics Tools

A/B Testing

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

Mixpanel

Segment

Job description

Digital Marketing

• Plan, execute, and optimize multi-channel digital marketing campaigns (SEO, SEM, social media, email, affiliate, programmatic ads, influencer, etc.)
• Manage paid media campaigns (Google Ads, Meta, programmatic platforms) with ROI and CPA targets
• Implement tracking and analytics using tools like Google Analytics, Mixpanel, or Segment
• Collaborate with design and content teams for landing pages, creatives, and user acquisition funnels
• Monitor KPIs such as CTR, CPL, retention, ARPU, churn rate, and LTV
• Run A/B tests for creatives, copy, and landing pages

Product Management

• Own the product roadmap and prioritize features based on market needs and business impact
• Work closely with developers, UI/UX designers, and QA teams to build new features and gaming products
• Conduct competitor analysis and user research to identify gaps and opportunities
• Define product metrics and measure product performance regularly
• Drive onboarding, tutorials, and loyalty programs to improve user engagement and retention
• Ensure products are compliant with relevant iGaming regulations and jurisdictions