Digital Marketing Executive

VVP INTERNATIONAL -ABU DHABI; Abu Dhabi; On-site; AED 60,000 - 80,000; Full time

Job summary

A leading company in Abu Dhabi is seeking a Digital Marketing Executive to enhance brand visibility through innovative strategies. The role involves managing PPC campaigns, conducting market research, and creating optimized content across platforms. Ideal candidates should possess a Bachelor's degree in Marketing or related fields, with 2-3 years of experience in digital marketing. Proficiency in tools like Google Analytics and a strong understanding of SEO are essential for success in this fast-paced environment.

Qualifications

• Minimum 2-3 years of hands-on experience in digital marketing.
• Fluency in English; additional languages beneficial.

Responsibilities

• Develop and execute data-driven digital marketing strategies.
• Manage and optimize PPC campaigns on Google Ads.
• Create compelling content for blogs and social media.

Skills

Digital Marketing

SEO

Content Marketing

Lead Generation

Email Marketing

Communication

Analytical Skills

Education

Bachelor’s degree in Marketing

Bachelor of Arts

Bachelor of Architecture

Tools

Google Analytics

SEMrush

HubSpot

Hootsuite

Buffer

Job description

Secondary School, Bachelor of Arts, Bachelor of Architecture, Any Graduation

Nationality

Indian, Filipino

Any

Vacancy

Job Description

• Develop and execute data-driven digital marketing strategies to enhance brand visibility and engagement across multiple channels, such as social media, SEO, and email marketing.
• Conduct thorough market research and competitive analysis to identify trends and opportunities, ensuring that campaigns are tailored to the target audience.
• Create compelling and optimized content for various platforms, including blogs, social media, and websites, to drive traffic and generate leads.
• Manage and optimize PPC campaigns on platforms like Google Ads and social media to maximize ROI and achieve campaign objectives.
• Utilize analytics tools to monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
• Collaborate with cross-functional teams, including design and sales, to ensure alignment and execution of marketing initiatives.
• Stay updated with the latest digital marketing trends and technologies, implementing innovative tactics to keep the brand competitive.
• Engage with online communities and respond to customer inquiries, enhancing brand reputation and customer loyalty.
• Assist in the development of marketing budgets and track expenditures to ensure efficient resource allocation.
• Support the execution of email marketing campaigns, including list segmentation, A/B testing, and performance analysis.

Desired Candidate Profile

• Bachelor’s degree in Marketing, Business, or a related field; advanced degrees or certifications in digital marketing are a plus.
• Minimum of 2-3 years of hands-on experience in digital marketing, preferably in a fast-paced environment.
• Proficiency in tools like Google Analytics, SEMrush, HubSpot, or similar platforms to track and analyze marketing performance.
• Strong understanding of SEO best practices and experience in optimizing web content for search engines.
• Excellent written and verbal communication skills, with the ability to create engaging content tailored to diverse audiences.
• Creative mindset with the ability to think outside the box and develop innovative marketing concepts.
• Strong analytical skills to interpret data, draw conclusions, and make data-driven decisions.
• Experience with social media management tools, such as Hootsuite or Buffer, and a proven track record in growing social media presence.
• Ability to work independently as well as collaboratively within a team, demonstrating a proactive approach to tasks.
• Fluency in English; additional languages would be beneficial for global outreach.
• Job is based in Abu Dhabi. Microsoft Excel knowledge is important.

Employment Type

Full Time

Company Industry

• FMCG
• Foods
• Beverages

Department / Functional Area

• Advertising
• Media Planning
• PR

Keywords

• Content Marketing
• Lead Generation
• Brand Development
• Email Marketing
• Digital Marketing Specialist
• Marketing Communications Executive
• SEO

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