Brand Director

Bitunix Fintech LLC; Dubai; Hybrid; AED 120,000 - 150,000; Full time

Job summary

A leading company in the cryptocurrency exchange space is seeking a Brand Director to enhance its global brand strategy. This pivotal role focuses on building a user-centric brand identity, executing impactful marketing initiatives, and ensuring brand consistency across all channels. The ideal candidate will possess a strong background in branding and digital finance, with a passion for community engagement and storytelling.

Qualifications

• At least 4 years of experience in brand strategy or marketing leadership.
• Proven success in building global brands.

Responsibilities

• Lead development of global brand positioning.
• Plan and execute multichannel marketing campaigns.
• Analyze brand performance through metrics.

Skills

Brand Strategy

Marketing Leadership

Storytelling

Communication

Strategic Thinking

Job description

Location: Remote or Onsite (Dubai)
Reports To: VP
Department: Marketing

Position Overview:

We are seeking a dynamic and strategic Brand Director to lead the development and execution of Bitunix's global brand strategy. This role is pivotal in transforming Bitunix into a globally recognized, user-centric, and emotionally resonant brand within the cryptocurrency exchange space. The ideal candidate will have a deep understanding of branding storytelling and digital finance, combined with a passion for building communities and delivering impactful marketing initiatives. A key focus of the role will be to enhance branding across both online and offline channels, ensuring a consistent, engaging, and high-impact presence in every user interaction.

Key Responsibilities:

1. Lead the development and evolution of Bitunix's global brand positioning, ensuring alignment with the company's long-term vision and core values.
2. Establish and maintain a strong, consistent brand identity and voice across all customer touchpoints and marketing channels.
3. Craft a compelling and emotionally engaging brand narrative that resonates with a global audience, from first-time crypto users to experienced traders.
4. Champion a user-centric approach to branding and marketing, ensuring strategies are grounded in community needs and insights.
5. Plan and execute integrated multichannel marketing campaigns that drive brand awareness, engagement, and loyalty.
6. Collaborate closely with senior management, as well as cross-functional teams including product, growth, design, and customer support, to ensure brand consistency across all platforms and initiatives.
7. Localize and adapt brand strategies to different geographic markets, considering cultural nuances, regulatory environments, and user behaviors.
8. Analyze brand performance through key metrics and customer feedback, using insights to continuously refine and optimize strategies.
9. Lead and inspire internal teams and external partners to deliver world-class creative output that reflects the Bitunix brand.
10. Foster a culture of strategic agility and continuous improvement, enabling the brand to respond effectively to emerging trends in digital finance and the crypto space.

Qualifications:

• At least 4 years of experience in brand strategy, marketing leadership, or related roles, preferably in fintech, crypto, or high-growth tech companies.
• Proven success in building and scaling global brands with strong emotional resonance.
• Expertise in community-driven and digital-first marketing strategies. Experience managing cross-functional teams and external creative agencies.
• Deep understanding of the crypto/web3 ecosystem and its culture.
• Strong storytelling, communication, and presentation skills.
• Strategic thinker with a bias toward execution and measurable outcomes.
• Fluent in English; multilingual skills are a plus.