BDE (Business Development Executive) - Retail

Gulfa Mineral Water and Processing Industries LLC; Dubai; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Business Development Executive to drive retail sales strategies and enhance brand visibility. This role involves executing promotional campaigns, fostering relationships with key retailers, and collaborating with internal teams to align on strategies. The ideal candidate will possess strong analytical and communication skills, with a customer-centric approach. Join a forward-thinking company where your contributions will shape retail success and create lasting partnerships.

Qualifications

• 2-4 years of experience in retail business development, preferably in FMCG.
• Proven ability to execute retail marketing campaigns and manage partnerships.

Responsibilities

• Plan and execute retail promotions for key brands and product launches.
• Collaborate cross-functionally to ensure alignment on retail strategies.

Skills

Retail Business Development

Communication Skills

Analytical Skills

Project Management

Customer Relationship Management

Education

Bachelor’s degree in Business Administration

Bachelor’s degree in Marketing

Bachelor’s degree in Sales

Tools

Microsoft Office Suite

Excel

PowerPoint

Job description

Job Overview: Business Development Executive – Retail to execute and manage retail sales strategies, promotions, and partnerships with key retailers. Play a pivotal role in driving brand visibility, increasing retail sell-in, and building trusted customer relationships. Strong coordination, communication, and reporting capabilities, with a focus on both internal execution and external engagement.

Key Responsibilities:

• Plan and execute retail promotions for key brands and product launches across key retail partners.
• Develop and monitor financial sell-in goals at the wholesale level, ensuring alignment with broader sales targets.
• Establish and maintain ongoing communication with key licensees to coordinate retail promotions and joint sales initiatives.
• Ensure that Direct-to-Retail (DTR) activities are fully integrated into the sales category plan and effectively executed across all relevant territories.
• Manage communication flows to stores and key stakeholders, including elements for vendors, partners, shareholders, and analyst presentations.
• Collaborate cross-functionally with internal departments (e.g., digital, marketing, logistics) to ensure alignment on retail and digital strategies.
• Support the implementation of customer-facing digital and mobile programs, gaining buy-in from internal teams and retail partners.
• Maintain all promotional tools, product displays, and demonstration equipment in clean and orderly condition.
• Foster strong, trusted relationships with retail customers by anticipating their needs and providing tailored solutions.
• Develop accurate, timely reporting mechanisms for all business development activities and promotions, sharing insights with relevant stakeholders.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, Sales, or related field.
• 2–4 years of experience in retail business development, preferably within the FMCG or consumer goods sector.
• Proven ability to execute retail marketing campaigns and manage cross-functional partnerships.
• Strong analytical, communication, and presentation skills.
• Proficient in Microsoft Office Suite, especially Excel and PowerPoint.
• Experience with retail operations and product placement strategies is a plus.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent interpersonal skills with a customer-centric mindset.
• Valid UAE driving license preferred.