Programs & Market Insight Manager - MENA

TikTok; United Arab Emirates; On-site; AED 40,000 - 80,000; Full time

Job summary

An innovative company seeks a dynamic individual to join their MENA Content Operations team, driving engagement and product adoption through diverse content initiatives. This role emphasizes collaboration with creators and publishers, ensuring operational excellence and market insights to enhance program effectiveness. Ideal candidates will possess strong analytical and communication skills, with a passion for fostering community and creativity. Join this exciting journey to inspire and bring joy through a leading platform, while working in a diverse and inclusive environment that values your unique contributions.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Communications, or Business.
• Strong analytical skills to interpret data and inform strategies.

Responsibilities

• Develop and execute end-to-end programs for content initiatives.
• Analyze program performance and make real-time adjustments.

Skills

Analytical Skills

Communication Skills

Stakeholder Management

Market Insights

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business Administration

Tools

Photoshop

Adobe Premiere

Figma

Job description

Responsibilities

The TikTok MENA Content Operations team is responsible for driving the supply of diverse & high-quality content on the platform by building close relationships with relevant creators and publishers in these countries. The program team creates locally relevant programs (editorial or product programs, tentpoles, events) and localizes global initiatives to cultivate a healthy and vibrant community, engage top publishers & creators, and drive product adoption. TikTok Content Ops collaborates cross-functionally with teams (Product, Marketing, Communications, Public Affairs, Monetization) to achieve the company's objectives in these markets and serve as the local expert for global teams.

1. Develop, support, and execute end-to-end programs (e.g., tentpole campaigns, long-term content initiatives, partnership programs) focused on large-scale participation, ecosystem growth, and product adoption from publishers and creators.
2. Localize and implement regional and global content programs by tailoring activations to cultural contexts, partnering with local teams, and driving engagement through community-building and owned campaigns.
3. Ensure operational excellence by deploying in-app tools to promote product adoption and partner success, monitoring and localizing programs to regional goals, and mitigating risks through trend analysis.
4. Track program performance by analyzing metrics against goals and making real-time adjustments to optimize success and meet KPIs.
5. Provide market insights by collecting local data, informing program adaptations, and sharing recommendations with regional and central teams to enhance decision-making.
6. Foster cross-functional collaboration by maintaining strong communication with stakeholders to ensure seamless program execution and alignment with business priorities.

Qualifications

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field, or equivalent practical experience.
• Interest in program management, operations, market insights, or related disciplines.
• Strong analytical skills with the ability to interpret data and translate insights into strategies.
• Excellent communication, collaboration, and stakeholder management skills.
• Understanding of local market dynamics, cultural nuances, and regional trends.
• Fluency in Arabic and English (written and verbal).

Preferred Qualifications

• Proficiency in creative tools (e.g., Photoshop, Adobe Premiere, Figma, or similar).
• Ability to thrive in fast-paced, team-oriented environments with a proactive, growth mindset.

About TikTok

TikTok is the leading destination for short-form mobile videos. Our mission is to inspire creativity and bring joy. With headquarters in Los Angeles and Singapore, and offices worldwide, we foster a diverse and innovative environment.

Why Join Us

We aim to inspire creativity and bring joy through our platform. Our diverse teams work together to create value, foster innovation, and achieve breakthroughs. Join us to be part of a limitless journey of growth and impact.

Diversity & Inclusion

TikTok is committed to creating an inclusive environment that values diverse skills, experiences, and perspectives. We celebrate our global communities and strive to reflect them in our workplace. Join us in making a difference.