Brand Strategist

Mark Williams Recruitment; United Arab Emirates; Remote; AED 50,000 - 90,000; Full time

Job summary

Join a dynamic and innovative life insurance company as a Brand Strategist, where you will work closely with executive leadership to enhance the brand's identity and messaging. This role requires a creative storyteller with a knack for personal branding and a deep understanding of the digital landscape. You will be responsible for developing engaging content, managing a remote creative team, and driving brand awareness across multiple channels. If you thrive in fast-paced environments and have a passion for brand strategy, this is the perfect opportunity to make a significant impact.

Qualifications

• 2-3 years of experience in brand strategy with senior leadership.
• Expertise in personal branding and stakeholder management.

Responsibilities

• Collaborate directly with executive leadership on brand identity.
• Develop social media strategies and manage a remote creative team.

Skills

Brand Strategy

Content Writing

Social Media Strategy

Stakeholder Management

Creative Thinking

Personal Branding

Agile Team Collaboration

Education

Bachelor's Degree in Marketing or Communications

Tools

Content Management Systems

Social Media Platforms

Job description

About the job:

We're partnered with a premium life insurance company with a select portfolio of clients whose policies range from millions to billions. This is not a corporate role. You'll work hands-on, fast-paced, and right next to the decision-maker, helping scale and enhance the brand's identity across every channel.

You're a storyteller and strategist in one someone who's worked with entrepreneurs, understands personal branding, and can bring a CEO's voice and vision to life across social media, podcasts, seminars, and communications.

Key Responsibilities:

- Work directly with the executive leadership

- Develop, scale, and refine our brand identity and messaging

- Script writing, content research, and presentations for CEO-led meetings, speeches, seminars, podcasts

- Social media strategy and content collaboration

- Establish and manage a remote creative team (content writers, growth hackers, video editors)

- Coordinate with external agencies for design and production

- Drive brand awareness, growth strategy, and leadership storytelling

- Strategic Messaging

- Thought Leadership & Public Presence

- Media & PR Coordination

- Internal Culture Alignment

- Reputation & Risk Management

- Direct CEO Collaboration

Requirements:

- 2-3 years experience, ideally working closely with brand strategy with senior leadership (C-level)

- A strategic, creative mind who can operate without a playbook

-Personal branding expertise, with strong stakeholder management skills

- Prior work with founders or entrepreneurs

- Able to own the brand like it's your own

- Familiar with content writing, branding guidelines, growth marketing, and basic design & production processes

- Experience working in fast-paced, agile teams

- A deep understanding of personal branding and executive presence