Marketing Data analyst (Outsourced) - ADIB - Abu Dhabi Islamic Bank

Talent Pal; Abu Dhabi; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Data Analyst to enhance their direct marketing efforts. In this role, you will leverage marketing automation tools to create and dispatch targeted communications, while analyzing campaign performance to drive future strategies. Your expertise in data management and analysis will be crucial in ensuring compliance and optimizing marketing efforts. This position offers the chance to work with cutting-edge technologies and contribute to impactful marketing initiatives. If you're detail-oriented and passionate about data-driven marketing, this opportunity is perfect for you.

Qualifications

• Proven experience in digital and direct marketing campaigns.
• Familiarity with marketing automation platforms.
• Strong analytical skills to interpret data for decision-making.

Responsibilities

• Utilize marketing automation tools for targeted communications.
• Monitor and analyze campaign performance metrics.
• Ensure compliance with regulatory requirements.

Skills

Marketing Communications

Data Analysis

Analytical Skills

HTML

Java

CSS

Communication Skills

Attention to Detail

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Ducont

Acoustic

MS Office

Excel

Job description

Marketing Data analyst (Outsourced) Job Description

Role : Data Analyst

Role Purpose :

To ensure all direct marketing campaigns are dispatched and reported as per set criteria with the product teams.

Key Accountabilities of the role

• Utilize Marketing Automation Tools : Leverage marketing automation platforms to create, schedule, and dispatch targeted communications to specific customer segments.
• Monitor and Analyze Performance : Track campaign performance metrics, analyze data, and provide actionable insights to optimize future campaigns.
• Ensure Compliance : Adhere to regulatory requirements and best practices in direct marketing.
• Maintain Accurate Records : Keep detailed records of campaign activities, including scheduling, delivery, and results.
• Stay Informed on Industry Trends : Keep abreast of industry trends, best practices, and emerging technologies in marketing communications.
• Data Management : Collect data from primary and secondary sources, ensuring the integrity and maintenance of databases and data systems.
• Data Analysis : Identify, analyze, and interpret trends or patterns in complex datasets.
• Data Cleansing and Quality Assurance : Cleanse data and review computer-generated reports to identify and correct coding errors.

Results Required

Timely Dispatch of all direct marketing campaigns includes SMS, push, and mailers

Accuracy in logging and organizing all campaigns on the Marketing tool

Review and apply correctly the marketing content on the assigned marketing assets.

Deep Dive Analysis on data to share extensive marketing campaign performance Reports to the product and segment owners.

All copy and data inputted in the tool are test and dispatched on time.

Updated reports as per set timelines are prepared and shared on time.

Reports on market trends are shared.

All data is securely organized and archive for future tracking and reporting.

Specialist Skills / Technical Knowledge Required for this role :

1. Bachelor's degree in marketing, Communications, or a related field.

2. Proven experience in marketing communications, with a focus on Digital and Direct marketing campaigns.

3. Familiarity with marketing automation platforms, specifically Ducont and Acoustic (formerly known as IBM Watson Campaign Automation)

4. Expert knowledge of MS Office, specifically EXCEL.

5. Expert knowledge of HTML and workable knowledge of Java and CSS coding

6. Strong analytical skills and ability to interpret data to drive decision-making.

7. Excellent written and verbal communication skills.

8. Detail-oriented with the ability to manage multiple projects simultaneously.

9. Knowledge of regulatory requirements, such as GDPR and CAN-SPAM, governing email and SMS marketing.

10. Ability to work independently as well as collaboratively in a team environment. Job ID 300002246273597

This job has been sourced from an external job board.