Digital Marketing Manager

Confidential Jobs; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Digital Marketing Manager to lead their online marketing efforts. This role involves developing and executing comprehensive digital marketing strategies across SEO, SEM, social media, and email marketing. The ideal candidate will have a proven track record in managing successful campaigns, optimizing digital presence, and driving engagement. With a focus on measurable results, you will collaborate with content teams to create engaging materials and analyze performance using tools like Google Analytics. Join this dynamic team to make a significant impact on the company's growth and online visibility.

Qualifications

• 5+ years of experience in Digital Marketing, with 2 years in a managerial role.
• Strong knowledge of SEO/SEM and social media marketing.

Responsibilities

• Develop and execute digital marketing strategies aligning with business goals.
• Manage the digital marketing budget and optimize campaigns for ROI.

Skills

SEO

SEM

Social Media Marketing

Content Marketing

Email Marketing

Digital Marketing Tools

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

Google Analytics

Google Ads

SEO Tools

Job description

About the Position:

The Digital Marketing Manager is responsible for overseeing the creation, implementation, and management of digital marketing strategies. This role involves driving the company's online presence and engagement through various digital platforms, ensuring the seamless execution of marketing campaigns, and delivering measurable results in alignment with business objectives.

Key Accountabilities:

• Digital Marketing Strategy:

- Develop and execute digital marketing strategies that align with the company's overall marketing objectives and business goals.

- Oversee all digital marketing channels including SEO, SEM, social media, email marketing, and website optimization.

• Social Media Management:

- Manage and grow the company's presence across social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.

- Plan and create engaging content that drives brand awareness and audience engagement.

• SEO & SEM Optimization:

- Ensure the company's website is optimized for search engines, improving organic search rankings.

Manage and optimize paid search campaigns (Google Ads) to maximize ROI.

• Content Creation & Management:

- Collaborate with content teams to develop high-quality, engaging content for the website, blogs, videos, and other digital platforms.

- Ensure content is optimized for SEO and aligns with broader marketing strategies.

• Email Marketing:

- Plan, design, and execute email marketing campaigns targeting specific audiences.

Segment email lists, monitor campaign performance, and optimize email marketing strategies.

• Analytics & Reporting:

- Use tools like Google Analytics to track and analyze digital performance, providing insights and recommendations for improvement.

- Generate regular reports to assess the effectiveness of campaigns and overall digital marketing performance.

• Budget Management:

- Manage the digital marketing budget, ensuring efficient allocation of resources.

Track and report on the ROI of digital campaigns and adjust strategies to improve performance.

Expected Qualifications:

- Bachelor's degree in Marketing, Business, Communications, or a related field. A master's degree is a plus.

Experience and Skills Set:

• 5+ years of experience in Digital Marketing, with at least 2 years in a managerial role.
• Strong knowledge of SEO/SEM, social media marketing, content marketing, and email marketing.
• Expertise in digital marketing tools (Google Analytics, Google Ads, SEO tools, etc.).
• Proficiency in content creation and website management platforms.
• Experience managing budgets and optimizing digital spend for maximum ROI.