Social Media Executive

MINIMALIST; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the UAE is seeking a Social Media Executive to enhance its digital presence. The role involves executing social media strategies, managing brand engagement, and supporting email marketing efforts. Ideal candidates will have experience in eCommerce or lifestyle brands, outstanding communication skills, and a keen eye for aesthetics.

Benefits

Competitive salary with performance-based incentives

UAE visa and permits

Health insurance

Annual flight ticket allowances

Growth and long-term development opportunities

Challenging work environment

Qualifications

• At least 3 years of experience in social media/content creation.
• Hands-on experience with major social media platforms.
• Outstanding communication skills in English; Arabic is a plus.

Responsibilities

• Support execution of social media strategies and content calendars.
• Monitor and manage brand engagement across platforms.
• Assist in tracking performance metrics and prepare reports.

Skills

Social Media Management

Content Creation

Brand Engagement

Trend Analysis

Email Marketing

Communication

Education

Bachelor's degree in a relevant field

Tools

Klaviyo

G-Suite

Adobe Suite

Hootsuite

Job description

About Us

Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With two stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and use only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

The Role

As Social Media Executive, you will support the execution of Minimalist's social media strategies across various platforms. You'll help ensure our digital presence is consistent, on-brand, and performance-driven. This position is based at our headquarters in Dubai.

Responsibilities:

• Support the execution of social media strategies and content calendars across platforms including Instagram, Facebook, Snapchat, TikTok, and LinkedIn.
• Schedule and publish daily posts, reels, stories, and other media formats.
• Monitor and manage brand engagementresponding to comments, DMs, and community interactions in a timely and brand-aligned manner.
• Assist in planning and executing social media campaigns aligned with product launches, seasonal moments, and brand goals.
• Assist in tracking performance metrics (engagement, reach, conversion, etc.) and prepare basic reports to identify top-performing content and optimization opportunities.
• Support eMail marketing efforts including content drafting, list segmentation, and scheduling using platforms like Klaviyo.
• Conduct competitor and trend analysis to identify opportunities and stay ahead of digital trends.

Requirements:

As an ideal candidate, you will have:

• At least 13 years of experience in social media/content creation, ideally in a UAE-based eCommerce or lifestyle/fashion/luxury brand.
• A keen eye for aesthetics, tone, and brand alignment.
• An understanding of Emirati culture and personality.
• Hands-on experience with platforms such as Instagram, Facebook, Snapchat, and more.
• Hands-on experience with Klaviyo, G-Suite, and relevant social media software (e.g. Hootsuite etc.).
• Ideally, experience with graphic design software (Adobe Suite).
• Ideally a Bachelor's degree in a relevant field.
• Outstanding communication skills in English (verbal & written). Communication skills in Arabic are a significant advantage.

What we offer

• Competitive salary with performance-based incentives;
• UAE visa and permits;
• Health insurance;
• Annual flight ticket allowances
• Growth and long-term development opportunities;
• Long-term perspective in a rapidly expanding, future-oriented organization;
• An engaging and challenging work environment with a motivated & professional team of specialists.