Sales Manager

Mackenzie Jones Middle East; United Arab Emirates; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading premium mineral water brand is seeking a Sales Manager to develop and execute market strategy in the UAE and KSA. The role involves building distribution partnerships, driving sales growth, and ensuring effective execution across all sales channels. Candidates should have a strong FMCG background and proven success in market expansion.

Qualifications

• 7+ years in FMCG sales or distribution, ideally in Food & Beverage.
• Proven track record of building distribution and launching new products.
• Experience in RTM strategy and market expansion in UAE and KSA.

Responsibilities

• Develop and lead the go-to-market and commercial strategy in UAE & KSA.
• Build a robust, efficient distribution model across all key channels.
• Drive achievement of sales, profitability, and market share targets.

Skills

Sales Management

Business Development

Negotiation

Relationship Management

Analytical Skills

Leadership

Job description

Our Client, an iconic and premium mineral water brand, is looking for a driven Sales Manager to lead, develop and execute market strategy, establishing distribution partnerships, driving sales growth, and ensuring best-in-class execution across all sales channels.

Key Responsibilities:

• Develop and lead the go-to-market and commercial strategy in UAE & KSA.
• Build a robust, efficient distribution model across all key channel.
• Drive achievement of sales, profitability, and market share targets.
• Appoint and manage distributors, secure product listings with major retail and HoReCa partners.
• Oversee in-store execution, trade marketing, and POS deployment to ensure brand visibility and quality.
• Collaborate with importers to manage stock, forecasting, and order fulfillment.
• Lead annual planning, budgeting, and forecasting efforts.
• Support distributor sales teams through training and performance monitoring.

Critical Capabilities:

• Strong background in sales, business development, and route-to-market (RTM) strategy.
• Deep experience building and managing FMCG distribution networks.
• Excellent negotiation and relationship management skills with distributors and key accounts.
• Solid understanding of trade marketing and in-market execution.
• Highly analytical with the ability to make data-driven commercial decisions.
• Strong communication and leadership skills; proactive and results-oriented.

Experience:

• 7+ years in FMCG sales or distribution, ideally within the Food & Beverage sector.
• Proven track record of building distribution from scratch and launching new products or brands.
• Demonstrated success in RTM strategy and market expansion, especially in UAE and KSA.
• Experience working across multiple markets and with cross-functional teams.