Marketing Analytics Manager

The Emirates Group; United Arab Emirates; On-site; AED 240,000 - 360,000; Full time

Job summary

A leading company in the aviation sector is seeking a Marketing Analytics Manager to enhance their digital marketing analytics capabilities. The role involves developing measurement frameworks, collaborating across teams, and mentoring specialists. Ideal candidates will have extensive experience in digital marketing analytics and a strong grasp of performance-driven channels.

Qualifications

• 8+ years of experience in digital marketing analytics within a global organization.
• Strong knowledge of A/B and multivariate testing.

Responsibilities

• Drive requirements for tracking, measurement, and reporting in marketing analytics.
• Develop roadmaps for Digital Marketing support and establish third-party relationships.

Skills

A/B Testing

Data Analysis

Program Management

Education

Bachelor's Degree

Tools

Google Analytics

Optimizely

Adobe Target

Sitecore

Job description

Bachelor of Business Administration (Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

In this role, you will:

1. Build understanding and drive requirements across CCM&B for tracking, measurement, and reporting. Identify gaps and collaborate with teams to enhance marketing analytics knowledge and benefits.
2. Develop roadmaps for Digital Marketing support, identifying opportunities and setting implementation timelines.
3. Establish relationships with third parties, partners, and technology platforms to source performance data, ensuring KPIs are trackable for optimization and strategy development.
4. Create documentation for measurement frameworks, KPI development, and reporting for internal reference.
5. Oversee creation of automated dashboards, reports, and scorecards. Develop training programs for CCM&B teams.
6. Design predictive and forecasting models to aid marketing planning and investment decisions, working with internal and external teams to gather necessary data.
7. Stay updated on analytics developments, introducing new ideas and measurement models to keep CCM&B current.
8. Address data quality issues by collaborating with various teams to ensure data usability and integrity.
9. Develop and mentor Marketing Analytics Specialists, fostering continuous learning and skill development aligned with industry changes.
10. Ensure compliance with Emirates Group privacy principles, working with Data Privacy Network Liaison to safeguard personal data.

Qualifications

To be considered, you must:

1. Hold a Bachelor's Degree (12+3 or equivalent) with 8+ years of experience in digital marketing analytics within a global organization.
2. Possess strong knowledge of A/B and multivariate testing, with experience on platforms like Optimizely, Adobe Target, or Sitecore.
3. Be proficient in data analysis to evaluate UX effectiveness, interpret results, and provide actionable insights.
4. Be capable of analyzing test variants and identifying pitfalls to optimize user experiences.
5. Have experience collaborating across digital product, design, technical, and business teams to achieve project goals.
6. Possess good program management skills to oversee multiple projects.
7. Have a deep understanding of performance-driven digital marketing channels such as Paid Search, Affiliate Marketing, Email, and Display Marketing.
8. Be highly skilled in Google Analytics tracking and reporting, including conversion tracking, goals, and segmentation.

Company Industry

• Airlines
• Aviation

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Marketing Analytics Manager

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