Assistant Director of Marketing

Fairmont Hotels & Resorts; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

An established industry player is seeking an Associate Director of Marketing to lead strategic initiatives for a luxury hotel. This role focuses on enhancing brand awareness, driving customer engagement, and executing innovative marketing strategies. The ideal candidate will possess a strong understanding of the luxury hospitality market, exceptional communication skills, and a knack for creativity. You will develop comprehensive marketing plans, manage digital campaigns, and lead a dynamic team in a collaborative environment. This is an exciting opportunity to make a significant impact in a prestigious setting, where your expertise will shape the hotel's brand and customer experience.

Qualifications

• 5-7 years of experience in marketing and communications in luxury hospitality.
• Bachelor's degree in Marketing or related field; Master's preferred.

Responsibilities

• Develop and execute marketing strategies aligned with business goals.
• Oversee content creation and manage digital marketing campaigns.

Skills

Luxury market dynamics

Written communication

Verbal communication

Digital marketing tools

Creative thinking

Organizational skills

Data analysis

Relationship building

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Relevant certifications (CIM, Digital Marketing)

Tools

Google Analytics

Social media management tools

Job description

Roles and responsibilities

The Associate Director Of Marketing will be responsible for developing, implementing, and executing strategic marketing and communication plans for our luxury five-star hotel. This role involves increasing brand awareness, driving customer engagement, and promoting our services to a global audience. The ideal candidate will possess a blend of creativity, analytical skills and a deep understanding of the luxury hospitality market.

1. Strategic Planning and Execution:
   • Develop and execute comprehensive marketing and communication strategies that align with the hotel's business goals.
   • Identify target markets and develop tailored marketing campaigns to attract and retain guests.
2. Brand Management:
   • Maintain and enhance the hotel's brand image and reputation across all channels.
   • Ensure consistency in branding, messaging and tone of voice in all marketing materials and communications.
3. Content Creation and Management:
   • Oversee the creation of high-quality content, including press releases, newsletters, blog posts, social media updates and promotional materials.
   • Collaborate with the creative team to produce compelling visual content that resonates with the target audience.
4. Digital Marketing:
   • Develop and manage digital marketing campaigns, including SEO/SEM, email marketing, social media and online advertising.
   • Monitor and analyze digital marketing performance using analytics tools and adjust strategies as needed to optimize results.
5. Public Relations:
   • Build and maintain relationships with media, influencers, and industry partners to secure positive coverage and enhance the hotel's public profile.
   • Coordinate press visits, media events, and other PR activities.
6. Market Research and Analysis:
   • Conduct market research to identify trends, opportunities and competitive landscape.
   • Use insights to inform marketing strategies and drive business growth.
7. Budget Management:
   • Develop and manage the marketing budget, ensuring efficient allocation of resources.
   • Track and report on marketing expenditures and ROI.
8. Team Leadership:
   • Lead and mentor the marketing and communications team, fostering a collaborative and innovative work environment.
   • Provide training and development opportunities to enhance team performance.

Desired candidate profile

1. Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree or relevant certifications (e.g., CIM, Digital Marketing) is a plus.
2. Experience: Minimum of 5-7 years of experience in marketing and communications, preferably within the luxury hospitality sector.
3. Skills:
   • Strong understanding of luxury market dynamics and customer behavior.
   • Exceptional written and verbal communication skills.
   • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
   • Creative thinking and ability to develop innovative marketing campaigns.
   • Excellent organizational and project management skills.
   • Ability to analyze data and derive actionable insights.
   • Proven ability to build and maintain relationships with media and industry influencers.