Cluster PR Manager

Abu Dhabi National Hotels; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player seeks a dynamic PR Manager to enhance brand visibility and storytelling across luxury and lifestyle segments. This role involves crafting compelling press content, managing media relations, and executing effective PR campaigns. Collaborating with marketing teams, you'll ensure consistent messaging and brand alignment while identifying opportunities for partnerships and awards. If you're passionate about public relations and have a knack for strategic communication, this position offers a unique chance to make a significant impact in a vibrant market.

Qualifications

• Proven experience in developing and implementing PR strategies.
• Strong writing skills for press materials and content creation.

Responsibilities

• Develop and implement PR strategies aligned with marketing goals.
• Build and maintain relationships with media and influencers.

Skills

Public Relations Strategy

Media Relations

Crisis Management

Content Creation

Event Planning

Education

Bachelor's Degree in Communications or Marketing

Master's Degree in Public Relations

Job description

• Develop and implement the cluster’s PR strategy in line with overall marketing goals and brand guidelines.
• Identify key stories and opportunities to promote the hotels across luxury, lifestyle, business, and leisure segments.
• Write and distribute press content including press releases, media kits, media alert, listings, speeches, and other PR materials.
• Build and maintain strong relationships with local, regional, and international media, influencers, and content creators.
• Identify and establish partnerships with like-minded brands to enhance brand visibility and create unique storytelling opportunities.
• Develop and implement crisis management strategies to safeguard the company’s reputation.
• Plan and oversee PR events, press conferences, and media tours to maximize brand exposure in local and international market.
• Collaborate with marketing and operational teams to source and craft compelling content around guest experiences, culinary innovations, and community engagement.
• Support internal communication efforts, ensuring alignment between internal and external messaging. Ensure consistent messaging across all public communications, aligning with brand values and business objectives.
• Monitor and track media coverage, sentiment, analyze PR campaign effectiveness, and provide insights for continuous improvement.
• Work closely with the corporate PR teams of all three hotel brands to ensure consistent messaging, tone of voice, and brand positioning.
• Proactively identify relevant award opportunities and submit nominations for hotels, restaurants, spas, events, and leadership teams.
• Maintain a calendar of key awards, deadlines, and results, and track success for internal reporting.
• Generate monthly and quarterly reports to evaluate success and areas of opportunity.
• Work closely with Dubai Department of Economy and Tourism on opportunity for regional and international market outreach