Performance Marketing Lead (Maternity Cover)

Beiersdorf; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in Dubai is seeking a Performance Marketing Lead for maternity cover. The role involves designing campaigns, analyzing performance data, and ensuring effective execution of marketing strategies. Ideal candidates will have extensive experience in performance marketing and fluency in Arabic and English. This position offers an opportunity to lead impactful marketing initiatives in a dynamic environment.

Qualifications

• 5-7 years of experience in performance marketing.
• Proven records in digital performance and leading campaigns.

Responsibilities

• Design campaigns to address business challenges.
• Analyze campaign performance data and recommend fixes.
• Compile campaign results and share learnings.

Skills

Digital Campaign Execution

Performance Marketing

Project Management

Data Analysis

Bilingual (Arabic & English)

Education

Bachelor of Business Administration (Management)

Tools

GMP

DSP

DMP

Job description

Performance Marketing Lead (Maternity Cover)

Qualification: Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Your Tasks:

• Ensure campaigns are designed to address the main business challenges and strategic questions.
• Review and sign-off media plans ensuring KPIs are aligned to funnel stages and objectives, audiences are clearly defined, and channel strategy and sufficiency are respected.
• Lead quality assurance by ensuring campaign structure and data sources are followed.
• Analyze campaign performance data and lead in-flight optimization meetings, actively monitoring KPIs and recommending fixes.
• Define the measurement approach and ensure data sources for campaign success monitoring are in place.
• Ensure processes and governance are established with external stakeholders and engage internal departments.
• Responsible for compiling campaign results and sharing learnings.

Your Profile

• 5-7 years of experience in performance marketing positions, with proven records of accomplishment in digital performance and leading campaigns.
• Desirable: Background in brand/category marketing and project management.
• Ability to effectively translate marketing objectives into digital execution.
• Comprehensive knowledge of digital campaign execution and planning.
• Knowledge of advertising technology: GMP, DSP, DMP, etc.
• Fluent in Arabic & English (mandatory).

Additional Information

Please apply online by May 23, 2025.

• Performance Marketing Lead (Maternity Cover)

Disclaimer: Naukrigulf.com is only a platform to connect jobseekers and employers. Applicants are advised to research the legitimacy of prospective employers independently. We do NOT endorse any requests for money payments and strictly advise against sharing personal or bank-related information. For security advice, visit our website. If you suspect fraud or malpractice, email us at [e-mail].