Marketing Manager

instashop; Dubai; On-site; AED 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to drive innovative marketing strategies and campaigns. This role involves collaborating with cross-functional teams to optimize marketing efforts and analyze market trends for growth opportunities. You will lead a passionate team and manage comprehensive marketing initiatives that resonate across digital, social, and offline channels. If you have a proactive attitude, strong analytical skills, and a passion for marketing, this is an exciting opportunity to make a significant impact in a fast-paced environment.

Qualifications

• 3+ years experience in marketing with a proven track record.
• Strong analytical skills to make informed decisions based on data.

Responsibilities

• Manage and execute 360° marketing campaigns across various channels.
• Track and analyze campaign performance metrics for insights.

Skills

Marketing Campaign Management

Analytical Skills

Cross-Functional Team Management

Digital Marketing Platforms

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Tools

Web Analytics Tools

Email Marketing Platforms

Social Media Management Tools

Job description

About instashop

instashop, headquartered in Dubai, is the leading online local marketplace in the UAE and Egypt. Since joining the Delivery Hero family in 2020, the global leader in online food delivery and q-commerce, instashop has been setting the standard for excellence and convenience in the region.

With a dynamic and motivated team fueled by passion and innovation, every day at instashop is an opportunity for growth and success. We champion inclusivity, diversity and collaboration, creating an environment where everyone’s achievements are celebrated and where success is the only way forward. As we continue to grow, our team keeps expanding across the UAE, Egypt and Greece, and we’re always on the lookout for talented individuals to join us on our journey to success

About the role

As Marketing Manager, you will be responsible for defining, implementing & executing strategic marketing plans that align with marketing & business objectives in order to attract new customers and retain existing ones. You will work closely with cross-functional teams to ensure that all marketing efforts are coordinated and optimized for maximum impact. You will also be responsible for analyzing market trends and customer insights to identify new opportunities for growth.

Day-to-day responsibilities

• Manage the planning and execution of 360° marketing campaigns, from brief creation to rollout across digital, social, and offline channels
• Coordinate with internal teams (design, content, product, campaigns, etc.) to ensure smooth execution of marketing activities
• Manage and update the campaign calendar across channels, including social media, CRM, in-app, etc.
• Track and analyze campaign performance metrics (CTR, engagement, conversion, ROI), and compile regular performance reports with insights and recommendations
• Collaborate with the CRM team on campaigns, initiatives, and A/B testing
• Support in managing relationships with external partners and agencies
• Managing and reporting on marketing budgets and ensuring that all marketing efforts are delivered on time and within budget
• Supporting the Marketing Director with proper analysis of marketing activities & goals, staying up-to-date on industry trends, competitors, & user behavior
• Support the marketing team in administrative tasks, budget tracking, and project management
• Lead and support a team of marketing professionals, coordinating campaigns, marketing activities and ensuring alignment with overall goals.

Key qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 3+ years experience in marketing, with a proven track record of developing and executing successful marketing campaigns
• Experience managing cross-functional teams and working collaboratively with other departments
• Strong analytical skills and the ability to use data to make informed decisions
• Experience with digital marketing platforms and tools, including social media, email marketing, and web analytics
• Familiarity with the latest trends and best practices in marketing
• Excellent communication in both English & Arabic. Arabic speakers preferred.

What you will bring

• Excellent interpersonal skills
• A proactive, can-do attitude and a willingness to learn
• Strong organizational and time management skills
• Ability to work independently and manage multiple projects simultaneously
• Strong analytical skills to develop long-term marketing strategies
• Innovative mindset to design impactful campaigns and content
• Ability to identify challenges and develop effective solutions
• Build strong relationships across teams and external partners
• A growth mindset and adaptability to a dynamic environment
• Passion for marketing and keeping up with industry trends
• Excellent attention to detail

This is an urgent vacancy and only immediate joiners will be considered.