Company Overview
Nikkiso Clean Energy & Industrial Gases is a leading provider of cryogenic pumps, heat exchangers, process systems, turboexpanders, services, and solutions for the liquefied natural gas (LNG), liquefied hydrogen (LH2), and industrial gases industries. Applications include fueling stations, marine engines, peak shaving, power generation, virtual pipelines, carbon capture, geothermal power, and well stimulation. We are a subsidiary of Nikkiso Company Ltd, a leading industrial manufacturer headquartered in Tokyo, Japan, with $1.5 billion USD in annual revenue, over 8,000 employees worldwide, and publicly traded on the Tokyo Stock Exchange.
Job Overview
The Product Marketing Manager is responsible for providing expertise in aftermarket product marketing development, support, and training. They will also assist in developing tools, presentations, communication documents, and work instructions related to the assigned aftermarket product range to support global regional aftermarket product managers and sales.
Responsibilities
- Promote customer focus throughout the organization.
- Collaborate with NCEIG Marketing and Communications to align NCS marketing strategy with corporate branding.
- Manage and lead the development of marketing tools, presentations, brochures, articles, press releases, etc., related to NCS products.
- Collaborate with NCS Product Managers to create strategic, impactful marketing collateral.
- Continuously improve NCS product marketing.
- Align CRM data with marketing efforts for better audience targeting.
- Plan, develop, and manage integrated marketing campaigns to promote products, services, or brand initiatives.
- Work with designers, content creators, and developers to execute campaigns.
- Align digital marketing strategies with overall business goals, in line with Corporate MarComms strategy and branding.
- Develop and execute digital content strategies for various social media platforms.
- Assist NCS global sales, service centers, and distributors with inputs to grow market share.
- Collaborate with internal stakeholders to implement aftermarket marketing strategies across the global NCS organization.
- Work closely with market managers to plan and execute product launches, including communication strategies and training materials.
- Participate in technical seminars, customer events, and trade shows as needed.
- Support QMS requirements to ensure conformance with international, state, and federal regulations.
- Perform other responsibilities as assigned.
Qualifications
The ideal candidate is results-oriented, with proven experience in service environments leading technical aspects of product management.
- Bachelor’s degree or higher, preferably in business or marketing.
- 5+ years of experience in an international manufacturing or industrial services company.
- Experience in product or service companies, preferably in aftermarket.
- Technical experience in an industrial manufacturing environment.
- Familiarity with CRM software is preferred.
- Ability to seek continuous improvement, adapt to change, and lead change management.
- Knowledge of the NCE&IG Group’s products is preferred.
- Physical ability to stand, walk, sit, communicate, and perform typical office and site tasks.
- Willingness to travel globally.
- Completion of safety and other relevant training, and adherence to PPE requirements.