Senior Product Marketing Manager

CoinMarketCap; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in the crypto space is seeking an experienced Product Marketing Manager to lead go-to-market strategies for new product launches and feature updates. The role involves collaboration with cross-functional teams, community engagement, and performance tracking. Ideal candidates will have a strong background in product marketing, particularly within the blockchain and Web3 ecosystem, and possess exceptional communication skills.

Qualifications

• 6+ years of product marketing experience in technology companies, including crypto/Web3.
• Proven track record of launching products and driving adoption.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches.
• Manage cross-functional teams to ensure timely delivery of launch activities.

Skills

Product Marketing

Communication

Storytelling

Cross-Functional Leadership

Job description

Key Responsibilities

1. Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
2. Feature Prioritization: Work with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.
3. Messaging & Storytelling: Collaborate with product teams to understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
4. Content Development: Work with content, demand generation, and product teams to create assets including one-pagers, web copy, email sequences, and case studies.
5. Cross-Functional Leadership: Manage cross-functional teams to ensure timely delivery of launch activities such as content creation, PR outreach, influencer marketing, and email marketing.
6. Community Amplification: Partner with KOLs and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
7. Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.

Basic Qualifications

• 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.
• Proven track record of launching products and driving adoption through hands-on marketing efforts.
• Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem. Experience with competitive analysis, market research, and crafting GTM strategies.
• Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team. Comfortable in a startup environment where priorities shift, and speed is key.
• Exceptional communication and storytelling skills, with both technical and creative expertise.