Digital Marketing Executive

Zendy; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

Zendy is seeking a highly creative Digital Marketing Executive to enhance its digital marketing strategy. This role involves collaborating with a diverse team to manage digital channels, create engaging content, and optimize marketing efforts. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for driving positive change in the academic community.

Qualifications

• 3+ years professional experience in digital marketing.
• Experience managing social media channels and paid campaigns.
• Fluent in English, both oral and written.

Responsibilities

• Plan and monitor presence across digital marketing channels.
• Execute social media calendar and track budget.
• Support content creation and asset design.

Skills

Creativity

Analytical skills

Attention to detail

Research skills

Cross-cultural inclusivity

Education

Bachelor’s degree in a relevant field

Tools

Google Analytics

Job description

We are looking for a highly creative Digital Marketing Executive to assist in planning, executing, and optimising our digital marketing strategy for Zendy.

Zendy is an AI-powered research library created to remove barriers to access to academic literature, equipping everyone with the resources they need in a world where the acceleration of research is key! Our mission is to support researchers and students around the globe to find easy and affordable access to academic content and AI tools.

Working at Zendy, you’ll collaborate with a team of marketers, engineers, developers, and user experience managers to shape the future of the global scholarly community. Being a part of Zendy means becoming part of something bigger : inspiring positive change in the world while growing in your career.

The role

You will be responsible for planning and monitoring the company’s presence across a broad range of digital marketing channels (search engines, social media, email, and others).

Some of your responsibilities will include :

• Contribute to the planning and execution of the digital strategy
• Execute the social media calendar (including graphics and short videos)
• Keep track of the digital marketing budget
• Understand SEO best practices and Google Search Console
• Set up and monitor, and report on conversions, pixels, and event tracking
• Support in the creation of content (news, email campaigns, blogs, etc.)
• Support in the design of assets

You are

Punctual and reliable, able to work with minimal supervision and enjoy team collaborations. You are highly creative with an analytical mind, coupled with strong attention to detail and research skills.

Job qualifications

• 3+ years professional experience, preferably within an international organisation
• Successfully managed social media channels and paid online campaigns
• Knowledge of web analytics, like Google Analytics
• Ability to create graphics for social media, including short videos
• Minimum of a Bachelor’s degree in a relevant field
• Fluent or native oral and written communication skills in English
• Strong organisational skills, including multitasking and attention to detail
• Cross-cultural inclusivity and adaptation

Desired extras

• Professional experience within the higher education sector

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