Senior Customer Marketing Manager

Mindfield Resources; United Arab Emirates; On-site; AED 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Senior Customer Marketing Manager to enhance in-store execution and drive category growth in the GCC market. This pivotal role involves developing trade marketing strategies, leading customer engagement initiatives, and collaborating with commercial teams to ensure effective retail execution. With a focus on building strong retailer relationships and leveraging data for marketing investments, this position offers an exciting opportunity for a seasoned professional to make a significant impact in the FMCG sector. If you have a passion for shopper marketing and a track record of success, we invite you to join this innovative team.

Qualifications

• 12+ years of experience in FMCG with a focus on Trade Marketing and Sales.
• Proven leadership in executing in-store activation programs.

Responsibilities

• Develop and implement Trade Marketing strategy across channels.
• Lead customer engagement programs to drive volume growth.
• Build relationships with key retailers and manage promotional ROI.

Skills

Trade Marketing

Shopper Marketing

Sales Management

Retail Negotiation

Analytical Skills

Job description

Job Opportunity: Senior Customer Marketing Manager

We're hiring a Senior Customer Marketing Manager for a leading FMCG company with a well-loved portfolio. The role focuses on enhancing in-store execution and category pull, owning the 4Ps, leading trade strategy, and adopting a customer-centric approach in the GCC market.

Responsibilities:

1. Develop and implement the annual Trade Marketing strategy across various channels and categories.
2. Lead customer engagement programs that drive volume growth and not just in-store presence.
3. Formulate channel strategies across key GCC markets in collaboration with commercial and brand teams.
4. Serve as a link between marketing vision and retail execution, including pricing and planograms.
5. Build and maintain relationships with key retailers, manage promotional ROI, and enhance the in-store experience.
6. Prepare data-backed commercial cases for marketing investments.
7. Report to the Sales Director and lead a team working on these initiatives.

Candidate Profile:

• 12+ years of experience in FMCG, with extensive exposure to Trade Marketing, Shopper, and Sales.
• Proven leadership in managing teams and executing in-store activation programs that deliver measurable uplift.
• Strong retailer negotiation skills, expertise in sell-in strategies, and understanding of shopper impulses.
• UAE market experience is essential.
• Excellent analytical and numerical skills, with a drive and grit to challenge norms and move quickly.

Join us if you're ready to rethink retail strategies and push boundaries in shopper marketing.