Assistant Director of Marketing

Kempinski Hotel & Residences Palm Jumeirah - Dubai; Dubai; On-site; AED 45,000 - 85,000; Full time

Job summary

An established industry player seeks an Assistant Director of Marketing to lead innovative marketing initiatives. This role involves creating and implementing strategies to promote luxury accommodations and dining experiences, ensuring brand compliance while maximizing revenue. The ideal candidate will have a passion for hospitality and a keen understanding of market trends. Join a dynamic team dedicated to delivering exceptional service and unforgettable experiences in one of the world's most luxurious destinations. If you thrive in a fast-paced environment and are eager to make an impact, this is the perfect opportunity for you.

Benefits

Employee Discounts

Health Insurance

Training and Development Programs

Meal Allowance

Transportation Allowance

Qualifications

• 1-2 years experience in marketing, preferably in luxury hotels.
• Strong understanding of brand management and marketing strategies.

Responsibilities

• Create and implement marketing activities to enhance brand awareness.
• Manage marketing budget and analyze campaign performance.
• Conduct market analysis to develop effective promotional strategies.

Skills

Marketing Strategy

Brand Management

Campaign Development

Market Analysis

Budget Management

Content Creation

Social Media Marketing

Event Promotion

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

CRM Software

Social Media Platforms

Job description

The overall scope of the Assistant Director of Marketing is to promote Kempinski Hotel & Residences Palm Jumeirah and its outlets as the market leader through effective marketing activities, ensuring compliance with the Kempinski brand standards.

Key Responsibilities

1. Create, plan, coordinate, and implement marketing activities.
2. Protect the Kempinski brand and enhance brand awareness.
3. Proactively promote rooms, F&B outlets, conferences, events, and other revenue-generating activities.
4. Plan and develop promotions and packages in collaboration with relevant departments, incorporating a multi-channel approach.
5. Conduct regular competition analysis and review the positioning of key revenue areas.
6. Understand market trends and target customers to develop appropriate campaigns and maximize revenue.
7. Liaise with agencies for campaign delivery (Marketing, PR, Creative, Brand).
8. Manage the marketing budget, monitor actual vs. planned expenses, and recommend reallocations as needed.
9. Oversee content development for offline and online activities.
10. Develop the hotel’s media and marketing plan.
11. Determine ROI for marketing campaigns and review response rates for continuous improvement.
12. Implement all marketing activities, including collateral creation, promotions, advertising, market analysis, and photoshoots.
13. Coordinate direct marketing efforts on- and offline, maintaining the guest database.
14. Regularly update hotel information on various platforms to ensure relevance.
15. Develop annual content plans across all channels, including website, GHA, newsletters, and social media.
16. Supervise photoshoots, develop shot lists aligned with brand goals.
17. Create and maintain promotional collateral and giveaways.
18. Ensure proper storage and distribution of images and content.
19. Provide website content adhering to Corporate Identity guidelines.
20. Review and approve creatives timely with General Manager and Corporate Marketing.
21. Coordinate with Corporate Marketing and agencies to meet deadlines.
22. Maintain updates on Corporate Marketing guidelines and share with colleagues.
23. Contribute ideas for promotional events and activities.
24. Lead monthly marketing meetings to discuss future campaigns.
25. Proactively promote all revenue-generating activities like rooms, F&B, banquets, and conferences.
26. Share best practices via my.kempinski for inter-hotel learning and motivation.
27. Conduct market and competitor analysis regularly, monitor trends.
28. Stay updated on marketing tools and trends, making recommendations to the Director of Sales & Marketing.
29. Monitor sales and marketing results, proposing corrective actions as necessary.
30. Participate in sales and marketing training programs.
31. Keep abreast of hotel activities, promotions, and rates.
32. Perform additional duties as needed to support business and hotel needs.

Job Requirements

• Minimum 1-2 years of experience in a similar role.
• Preferably experience in an international, luxury five-star hotel.

About Kempinski

Founded in Germany in 1897, Kempinski Hotels exemplifies European luxury and hospitality, with properties worldwide offering luxurious accommodations, superb cuisine, and impeccable service.

About Kempinski Hotel & Residences Palm Jumeirah - Dubai

Located on Dubai’s Palm Jumeirah, this hotel offers 244 luxurious suites, villas, and penthouses across five acres, with four F&B outlets and a private beach, epitomizing luxury living.