Senior Marketing Manager

Address Hotels & Resorts; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

Join an innovative hospitality leader as a Senior Marketing Manager, where you will spearhead marketing strategies that enhance brand visibility and drive customer engagement. In this dynamic role, you will lead a talented marketing team, manage integrated campaigns, and collaborate with various departments to boost occupancy and guest loyalty. Your strategic insights will shape the luxury experience offered by the brand, ensuring that every initiative aligns with the highest standards of excellence. If you are passionate about marketing and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 5+ years of marketing campaign and PR management experience.
• Strong communicator with expertise in integrated marketing campaigns.
• Proven project management skills with a creative design focus.

Responsibilities

• Lead the marketing team and develop annual marketing strategies.
• Oversee marketing for F&B outlets and drive brand visibility.
• Manage digital marketing agencies and analyze campaign performance.

Skills

Marketing Campaign Management

Public Relations

Digital Marketing

Project Management

Strategic Thinking

Customer Relationship Management

Education

Bachelor's Degree in Marketing

Diploma in Marketing

Tools

Event Planning Software

Recreation Management Software

Customer Relationship Management Software

Communication Tools

Online Surveys and Feedback Tools

Job description

Every single member of our organization adds a great value. Emaar is not a collection of talented individuals, but a team of great pooled talent. Mohamed Alabbar

ABOUT THE COMPANY

Emaar Hospitality Group, a premier global provider of enriching, personal and memorable lifestyle experiences. As an innovative, agile and influential leader in hospitality, Emaar Hospitality Group is a wholly-owned subsidiary of Emaar Properties PJSC, the developer of elegantly designed and exceptionally built property, malls and hospitality projects across the world.

Address Hotels + Resorts is the first brand launched by Emaar Hospitality Group with properties situated in some of the most sought-after locations. Address brings a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service.

Recognized for its fusion of contemporary style with a touch of classic elegance, Address Hotels + Resorts enriches the lives of its guests with intuitive experiences. Staying true to its tagline Where Life Happens, Address offers its guests opportunities to celebrate life and its most cherished moments. It's the ultimate Address.

ABOUT THE ROLE

Department: Marketing & Communications

Role: Senior Marketing Manager

To lead all Marketing efforts for the Individual Business Unit of Emaar Hospitality Group, as part of the overall business, marketing and brand strategy. The overall responsibility includes the development and deployment of the Marketing, Digital, Public Relations and Social Media strategy and its associated activations in accordance with company and brand specific guidelines, processes and policies, with the aim to maximize share of voice, performance across all IBU Marketing metrics, as well as customer acquisition, engagement, retention and IBU awareness.

WHAT YOU WILL NEED TO SUCCEED

• Minimum 5 years of progressive offline and online marketing campaign and PR management experience.
• Strong communicator, strategic thinker, and proven record managing fully integrated marketing campaigns and brand activations.
• A strong command of both written and spoken English is required; additional language is an asset.
• Expertise in project management and a strong eye for detail and creative design.
• Minimum qualification required diploma/bachelor's degree preferably in Marketing.

PERFORMANCE DRIVEN CULTURE; WHAT WILL YOU BE MEASURED AGAINST

• Completion of projects on time
• Completion of projects within budget
• Completion projects based on quality
• Realizing cost efficiencies

Technical Skills

• Event Planning Software
• Recreation Management Software
• Customer Relationship Management
• Communication Tools
• Online Surveys and Feedback Tools

Competencies:

• Fast paced & Resilience
• Problem solving & Creative thinking.
• Proactive & Initiative driven.
• Handling high pressure
• Customer & Stakeholder Management
• Emotional Intelligence
• Managerial skills
• Decision making
• Assertiveness
• Continuous Improvement

KEY OBJECTIVES & RESPONSIBILITIES

1. Lead and manage the marketing team, including direct oversight of two colleagues.
2. Develop and execute the resort's annual marketing strategy and monthly forecasting aligned with business goals.
3. Oversee marketing for all F&B outlets, including both managed and leased concepts.
4. Drive brand visibility and differentiation across local and international markets.
5. Manage digital marketing agencies, ensuring optimal performance and ROI.
6. Lead influencer collaborations and strategic partnerships to drive awareness and engagement.
7. Own the PR strategy and budget, working closely with agencies to secure high-impact media coverage.
8. Supervise creative agencies and ensure consistent brand alignment across all visuals and campaigns.
9. Create and manage marketing budgets, ensuring cost efficiency and measurable results.
10. Analyse campaign performance, providing actionable insights and regular reporting to senior leadership.
11. Collaborate with commercial, operations, and F&B teams to drive occupancy and restaurant footfall.
12. Innovate guest engagement initiatives, supporting loyalty and repeat business.
13. Ensure all communication meets the luxury brand standards of Address Hotels + Resorts.
14. Stay ahead of trends in luxury travel, digital media, and guest behaviour to adapt strategy.
15. Experience in e-commerce is a must to know how to handle OTA and IHW paid activities.

WHAT WE BELIEVE IN

At Emaar, our DNA lays the foundation for everything we do. It forms the base of how we serve our customers, how we speak with one another, and the way we move forward in every decision we make. In short, it is the essence of who we are and how we communicate.

Customer Focus

Customers are our number one priority. We take pride in delivering on our promises and above all we value the trust they place in us to deliver flawless products, services and experiences.

Ownership Mindset

No detail is too small, no challenge is too big and no ambition is too great. We drive efficiency and effectiveness into every corner of our business, so we are fit for the future and to compete.

Fast Paced

Speed is everything in business. We evolve and adapt quickly and have the willpower, skills, knowledge and passion needed to deliver extraordinary speed for our customers.

Talent and Tenacity

Our people are heroes, superhumans and warriors. We are a team of great pooled talent that dream big and act quickly, with high energy and positivity.

Adaptability

We keep up with the times, disrupting and challenging the status quo. We challenge conventional wisdom and ourselves, we expect the unexpected, and we develop products and services that reflect the future.