Ecommerce Manager - GCC

Americana Foods - National Food Company; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in the food industry is seeking an eCommerce Manager to spearhead growth in online sales and develop strategic initiatives. Candidates should possess extensive experience in eCommerce management, demonstrating leadership and the ability to drive performance across multiple domains. This role involves collaboration with various departments and the execution of effective marketing strategies to enhance online presence and profitability.

Qualifications

• 10+ years of experience, including 4-5 years in eCommerce.
• 2 years as eCommerce Manager/Lead.
• Proven leadership in eCommerce.

Responsibilities

• Develop strategic plans to enhance eCommerce growth.
• Manage operational workflows and enhance business areas.
• Lead regional projects to exceed budget expectations.

Skills

Leadership

eCommerce Strategy

Market Analysis

Budget Management

Cross-functional Collaboration

Education

Bachelors / Master’s degree in business or related field

Job description

KEY ACCOUNTABILITIES:

STRATEGIC:

• Roll out the strategic priorities by subchannel & put into motion the plans to deliver the eCommerce growth across markets & categories.
• Develop the activation plans (primary & secondary) and calendar across platforms and lock the respective media elements enabling growth in sell-in, sell-out & share
• Lay out the promotional plans across markets based on driving the strategic objectives: Driving consumption, trade up, trade in, trade across etc.
• Adapt the local (offline) promo schemes to fit within the online promo strategy
• Cultivate solid business partnerships with key partners across sub-channels driven by a value-added mindset and foster long-term collaborations.
• Track competitors’ activities and evaluate their performance and strategy ensuring that Americana safeguards its position as the leader within its online footprint.
• Introduce online exclusive offerings and generate “top spin” activation/promotional campaigns
• Review, measure, and assess online campaigns
• Steer & manage media counterpart ensuring activation plans are set and executed.
• Budget/D&A setup & management ensuring a fitted allocation across markets, subchannels and categories.
• Drive spend optimizations reinforcing the channel’s profitability
• Collaborate with the respective eCom channel managers enabling them to deliver the AOP targets across geos while upscaling their competencies.
• Gather data & insights steering the business in the right direction.
• Identify new areas of eCommerce opportunity beyond current organizational thinking.
• Build business review decks to be presented to the key internal stakeholders
• Lead on key regional projects to deliver above and beyond budget

OPERATIONAL:

• Safeguard the locking and management of key BDAs ensuring favourable rebate structures, terms and counterparts.
• Establish and maintain cross-functional workflows with the different departments (Sales, Marketing/TM, Finance, Demand Planning, Logistics, etc.) to manage and enhance the respective business areas to fit the channel’s specifics.
• Ensure targets are being delivered across categories with daily tracking across key geographies.
• Lead the development of key activities and plans across subchannels and coordinate with local channel managers & key partners to deliver wining campaigns.
• Secure MSL listings and fair share of space within pure play.
• Drive operational excellence to enhance SL working closely with customer service, supply chain and finance.
• Calibrate order management processes reducing lead time in deliveries and increasing fill rates.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Academic and professional qualifications:

• Bachelors / Master’s degree in business or related field

Experience:

• 10 years+ with at least 4-5 years of experience in eCommerce, with 2 years as eCommerce Manager/Lead.
• Proven leadership in eCommerce with extensive knowledge of the channel’s landscape.