Job Description
POSITION OBJECTIVE - Plan and select the range, type, quality, and quantity of merchandise according to customer demand, trends, store policies, and set prices and sell-through targets in conjunction with the Brand Manager/GM to ensure they are in line with the budget.
Key Responsibilities:
Business Strategy:
- Drive seasonal strategies aligned with the brand positioning to formulate the Gross Margin Plan.
- Develop a finely tuned assortment and investment plan.
- Create the sourcing development plan and execute the critical path to deliver it timely.
- Negotiate with new suppliers on product pricing, payment terms, freight costs, training provisions, and their involvement in advertising and promotions to decide on purchase orders.
- Manage OTB in tandem with the planning counterpart.
– Manage OTB in tandem with the planning counterpart.
- Deliver the seasonal business strategy by monitoring and impacting the critical path, range building, and product selection.
- Prepare and manage the buying calendar.
- Formulate seasonal product focus plans with Marketing and VM to drive key initiatives.
- Focus on maintaining current business and building new categories.
- Conduct customer focus groups and competitive shopping.
Performance and Operations:
- Analyze and report weekly sales performance at style, range, category, and business unit levels against the range plan. Take in-season actions to revise production flows and maximize sales.
- Manage TNA plans.
- Implement the buying calendar for timely seasonal analysis and range building.
- Conduct regular competitor surveys to identify product gaps and influence range plans.
- Manage range and product hierarchy and create the seasonal phasing plan.
- Oversee 'The Look' for the season, influencing product selection, in-store VM as per guidelines, and layout planning.
- Stay abreast of market trends and monitor competitor activities.
- Manage product training for staff to ensure up-to-date knowledge, including regular trend training sessions.
- Review buying feedback reports and provide strategic recommendations to the General Manager regarding buying strategies for respective brands or collections.