Sales Manager

UnfoldHR; Abu Dhabi; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading company in the bottled water sector is seeking a Sales Manager to oversee sales operations, develop strategies, and manage a team. The ideal candidate will have extensive experience in FMCG sales, strong leadership skills, and a proven track record in driving revenue growth. This role involves client management, market expansion, and cross-functional coordination to ensure exceptional customer engagement. The company values diversity and encourages female candidates to apply.

Qualifications

• Minimum 5 years of sales experience in FMCG or beverage industry.
• At least 2 years in a managerial or team leadership role.

Responsibilities

• Develop and execute sales strategies aligned with company objectives.
• Lead and motivate the sales team to achieve targets.
• Build relationships with key clients and distributors.

Skills

Leadership

Communication

Interpersonal Skills

Analytical Skills

Problem Solving

Education

Bachelor's degree in Business Administration

MBA

Tools

CRM tools

MS Office

Job description

Job Purpose

To lead and oversee the company's sales operations in the bottled water sector. The role is responsible for developing sales strategies, driving revenue growth, managing the sales team, and ensuring exceptional customer engagement across both B2B and B2C channels.

Principal Accountabilities

• Sales Strategy: Develop and execute effective sales strategies aligned with company objectives and market trends.
• Team Management: Lead, supervise, and motivate the sales team (including Route Sales Representatives) by setting clear targets and ensuring optimal team performance.
• Client Management: Build and sustain strong relationships with key clients, distributors, and corporate accounts to drive customer loyalty.
• Market Expansion: Identify and pursue new business opportunities across various sectors, including retail, hospitality, and government.
• Performance Monitoring: Track and analyze daily/weekly/monthly sales activities and KPIs, generating actionable insights and reports.
• Cross-functional Coordination: Collaborate with logistics, production, and customer service departments to ensure seamless order fulfillment.
• Training & Development: Conduct regular training and grooming sessions for the field team to uphold brand standards and professionalism.

Experience:

• Minimum 5 years of sales experience in the FMCG, bottled water, or beverage industry
• At least 2 years in a managerial or team leadership role

Qualifications

Education:

• Bachelor's degree in Business Administration, Marketing, or a related field
• MBA is preferred

Skills & Competencies

• Strong leadership, communication, and interpersonal skills
• Proven experience with CRM tools and MS Office applications
• Strategic thinker with robust analytical and problem-solving skills
• Fluent in English; Arabic language skills are an advantage
• Deep understanding of B2B and B2C field sales operations

Key Performance Indicators (KPIs)

• Sales growth and revenue targets achieved
• Sales team performance and productivity metrics
• Customer acquisition and retention rates
• New market penetration and distribution expansion
• Timeliness and accuracy of sales reporting and forecast

Job Challenges

• Managing diverse customer expectations across B2B and B2C channels
• Driving sales performance in a highly competitive and price-sensitive market
• Coordinating effectively with supply chain and operations to meet service levels
• Motivating and retaining field sales staff in dynamic environments
• Balancing strategic planning with daily sales operations

We value diversity and inclusion. Female candidates are strongly encouraged to apply as we work to build a balanced and inclusive leadership team.