Position Summary/Job Purpose:
- Our client is looking for a Marketing Manager with Fashion background. Candidate should have a passion for fashion/sports, a talent for leadership and a drive for success, talented, dynamic leaders who are passionate about Fashion.
Essential Functions/Responsibilities:
- Developing Marketing Strategies: Create and execute comprehensive marketing plans to enhance brand visibility and awareness.
- Identify target markets and demographics to tailor marketing efforts effectively.
- Brand Promotion: Develop and maintain the brand's identity and image.
- Media Management: Implement campaigns across various channels, including social media, traditional advertising and events.
- Product Launches: Plan and execute product launches, including coordinating with design and production teams.
- Develop marketing materials and collateral for new product releases.
- Digital Marketing: Oversee digital marketing efforts, including social media campaigns, email marketing and influencer collaborations.
- Analyze digital marketing metrics and adjust strategies accordingly.
- Market Research: Stay abreast of industry trends, competitor activities and consumer preferences.
- Research: Conduct market research to identify opportunities for growth and improvement.
- Collaborations and Partnerships: Identify and negotiate partnerships with influencers, bloggers and other brands to expand reach.
- Events: Coordinate events and collaborations to enhance brand visibility.
- Budget Management: Develop and manage marketing budgets, ensuring cost-effectiveness and optimal resource allocation.
Minimum Qualification required:
- Bachelor's Degree or Diploma in Marketing.
Experience:
- 5+ years experience in marketing within a fast-paced marketing environment.
Required Knowledge, Skills, Abilities and Attributes:
- Previous luxury retail background and a strong understanding of the Middle East region
- Ability to set and execute marketing strategies
- Ability to deal with media and PR agencies
- Experienced in identifying and handling Social Media Influencers
- Digital Marketing understanding
- Budget management responsibility
- Strong organization and communication skills
- Product Knowledge & Business Acumen
- Discretion and Confidentiality
Benefits:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package, including health insurance and family benefits
- Employee discounts on luxury merchandise
- Opportunities for professional development and career growth
- A dynamic and supportive work environment