Assistant Brand Marketing Manager

Seddiqi Holding; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an Assistant Brand Marketing Manager to drive innovative marketing strategies for a diverse portfolio of fashion brands. This role involves planning and executing marketing plans, managing budgets, and collaborating with various teams to enhance brand visibility and sales. The ideal candidate will have a strong background in brand management and retail marketing, along with experience in organizing impactful events. Join this dynamic team to make a significant impact in the fashion industry and help shape the future of brand marketing.

Qualifications

• 5-8 years of related experience in brand marketing.
• Experience in retail marketing and managing brand events.

Responsibilities

• Develop and implement creative marketing strategies.
• Manage day-to-day marketing activities for assigned brands.
• Coordinate with PR agencies and manage media relations.

Skills

Marketing Strategy

Brand Management

Event Management

Market Research

Public Relations

Budget Management

Education

Bachelor’s degree in International Business/Marketing/Mass Communication

Job description

Seddiqi Holding is a family-owned and managed company with a unique, diversified portfolio of businesses and brands across numerous sectors. The business units include Ahmed Seddiqi – the longest standing and largest unit within the group, Seddiqi Properties, Swiss Watch Services and Mizzen.

We are looking for an Assistant Brand Marketing Manager who will be responsible for planning and executing strategies and marketing plans for the brands within the assigned budget as well as exploring and proposing new marketing tools based on brand guidelines, image and strategies with the aim of maximizing Brand awareness and increasing sales.

Key Responsibilities:

• Develops and implements creative marketing strategies that will make an impact, support the Brand and help increase sales, gross margins and market share targets.
• Manages the day-to-day marketing activities for the assigned portfolio including events, PR.
• Plans, delivers and monitors events to ensure that Brand presence is maximized and strategic objectives are met. This includes budgeting, briefing agencies, following up with the suppliers, and securing approval from the principals, while ensuring full adherence to Brands guidelines.
• Works in collaboration with the Retail and Brand Management team to produce and implement innovative and cost-effective promotions across all channels (mainly for Fashion Brands).
• Liaises and maintains relationships with existing marketing suppliers; researches and identifies new ones.
• Contributes and develops marketing plans and strategies for fashion brands and manages their respective marketing budgets.
• Coordinates with PR agencies to ensure maximum coverage and qualitative interviews are provided for the brands.
• Monitors all PR related articles of the group.
• Builds and maintains contacts with the media.
• Carries out market research to assess media positioning in the market, keeping afloat of industry trends and new avenues to market
• Assists in managing media plans and liaising with the agency whenever needed.
• Research new advertising opportunities in the press and other forms such as radio, cinema etc. for the Fashion Brands.
• Liaises with Brand Managers for all related PR activities for the brands, including images, new releases, prices etc.
• Develops strategic relations to secure sponsorship of events that would be aligned with the marketing plan and image of specific fashion brands.
• Manages photo shoot opportunities in magazines whenever requested by the publications.
• Conducts research to identify key market opportunities and threats and proposes necessary tactics to address them.
• Non-technical maintenance and upkeep of ecommerce platforms.
• Budget management and tracking.

In order to be successful in this role, you should have:

• Bachelor’s degree or equivalent in International Business/ Marketing / Mass Communication
• An ideal candidate should hold 5-8 years job related experience
• Experience ideating and managing external brand events including the production of marketing materials required.
• Retail marketing experience with knowledge of fashion trend, styles and influencer marketing

If you are ready for your next challenge, Apply Now!