Senior Marketing & Communications Manager- DMC

Miral; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

An innovative firm is seeking a seasoned marketing professional to lead integrated campaigns and content strategies across various platforms. This role involves overseeing creative development, managing social media initiatives, and driving PR efforts to enhance brand visibility. The ideal candidate will have extensive experience in tourism or hospitality marketing, with a strong ability to analyze performance metrics and optimize strategies. Join a dynamic team where your bilingual skills in English and Arabic will be invaluable in crafting compelling narratives and engaging content that resonates with diverse audiences. This is an exciting opportunity to make a significant impact in a vibrant industry.

Qualifications

• 8+ years in marketing with a focus on integrated campaigns and tourism.
• Strong leadership and project management skills are essential.

Responsibilities

• Develop and implement integrated marketing campaigns across multiple channels.
• Oversee creative development and manage social media strategies.

Skills

Integrated Marketing Campaigns

Content Strategy

Social Media Management

Public Relations

Data Analysis

Project Management

Bilingual Proficiency (English & Arabic)

Creative Development

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Digital Media

Tools

Google Analytics

SEO Tools

Social Media Management Platforms

Job description

• Develop and implement integrated marketing campaigns across digital, social media, paid media, PR, and trade marketing to drive awareness, engagement, and conversions.
• Oversee creative development, ensuring high-quality design, branding, and storytelling across all platforms.
• Lead content strategy and production (English & Arabic) across websites, blogs, social media, newsletters, video scripts, and promotional materials.
• Manage social media strategy, creating engaging content and overseeing paid and organic growth initiatives.
• Drive PR and media relations efforts, developing press releases, media kits, and thought leadership content to strengthen Masarra’s presence.
• Collaborate with internal teams and external agencies to align messaging and campaign execution with business goals.
• Monitor campaign performance, track key metrics, and optimize strategies based on data-driven insights.
• Manage budgets and resource allocation for marketing, ensuring cost-effective execution.

Qualifications & Requirements:

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
• Minimum 8 years of experience in marketing, communications, and campaign management, preferably in tourism, hospitality, or destination marketing.
• Proven track record of successfully developing and executing integrated marketing campaigns across digital, social, PR, and paid media.
• Bilingual proficiency in English and Arabic (strong writing and editing skills required).
• Extensive experience managing digital marketing campaigns, social media strategies, and content production.
• Strong leadership capabilities, with experience in managing creative teams, agencies, and designers.
• Expertise in brand storytelling, creative development, and high-quality content production.
• Hands-on experience with analytics and digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).
• Ability to analyze campaign performance, track key metrics, and optimize strategies based on data-driven insights.
• Excellent communication, interpersonal, and stakeholder management skills.
• Strong project management and budgeting skills, with the ability to prioritize and execute multiple initiatives efficiently.