Social Media Specialist

UAS International Trip Support; United Arab Emirates; On-site; AED 60,000 - 80,000; Full time

Job summary

A leading aviation services provider seeks a Social Media Specialist to enhance its digital presence. The role involves managing social media channels, creating engaging content, and collaborating with marketing teams to drive campaigns. Ideal candidates will have experience in social media marketing, strong writing skills, and a proactive mindset.

Qualifications

• 3-4 years of experience in social media marketing or digital content creation.
• Proficient in social media platforms and content creation tools.

Responsibilities

• Manage UAS social media presence across platforms like LinkedIn and Instagram.
• Plan and create platform-specific content including graphics and videos.
• Track performance metrics and generate reports with insights.

Skills

Social Media Marketing

Content Creation

Writing

Community Engagement

Analytics

Tools

Canva

CapCut

Adobe Express

Meta Business Suite

LinkedIn Campaign Manager

Job description

About UAS

UAS International Trip Support is a global leader in providing comprehensive aviation services, offering support across trip planning, ground handling, fuel services, and flight operations. With a strong presence worldwide, we cater to the aviation industry's unique needs with innovative technology solutions, superior customer service, and a dedicated team of experts. Our vision is to be the leading provider of global aviation support services, and we aim to continuously enhance our service offerings through digital transformation and cutting-edge technology.

About the Role

We are seeking a creative and detail-oriented Social Media Specialist to take ownership of the planning, creation, and execution of social media content that elevates UAS digital presence. In this role, you will manage our social media channels, deliver engaging and platform-specific content, foster community engagement, and support broader marketing initiatives. You will collaborate closely with the marketing team and other departments to drive campaigns, product launches, and events, while staying up to date with industry trends and digital best practices to keep our content fresh, relevant, and impactful.

Key Responsibilities:

• Take ownership of UAS day-to-day presence across social media platforms including LinkedIn, Instagram, Facebook, X, and YouTube.
• Plan, create, and schedule platform-specific content including graphics, captions, stories, reels, and short-form videos that align with the brand voice and visual identity.
• Ensure consistency in messaging, tone, and visual presentation across all social media channels.
• Actively manage community engagement by responding to comments, messages, and mentions, and interacting with relevant audiences to grow a loyal following.
• Track and analyze performance metrics, generating regular reports with insights and recommendations to improve engagement and reach.
• Coordinate with internal stakeholders and creative teams to support marketing campaigns, product launches, and event promotions through social media.
• Stay informed about digital and social media trends, competitor activity, and best practicesbringing fresh ideas to enhance the brand's online presence.
• Use tools like Meta Business Suite, LinkedIn Campaign Manager, and scheduling/analytics platforms to efficiently manage and optimize content performance.

Skills and Requirements:

• Atleast 3-4 years of experience in social media marketing or digital content creation, preferably in a B2B or service-focused environment.
• Proficient in social media platforms and basic content creation tools such as Canva, CapCut, or Adobe Express.
• Strong writing and editing skills with a good understanding of tone, audience engagement, and brand voice.
• Organized, proactive, and able to manage multiple tasks and deadlines with attention to detail.
• Basic knowledge of social media analytics and reporting practices.
• Enthusiastic, collaborative mindset with a willingness to learn and adapt.
• Ability to travel occasionally to support social media coverage at events or on-site initiatives.