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Responsibilities:
- Develop Joint Business Plans (JBPs) with assigned key accounts to drive sales growth and profitability.
- Build and maintain strong, long-term relationships with existing clients.
- Ensure the timely resolution of customer complaints to maintain satisfaction and loyalty.
- Maintain an up-to-date list of existing and potential customers, regularly reviewing and updating this list.
- Prospect and acquire new customers through networking, cold calls, and lead generation.
- Understand the unique needs of each client, offering tailored solutions and services.
- Develop and implement effective sales strategies and plans to achieve assigned sales targets and KPIs.
- Monitor sales performance regularly and adjust strategies as needed to meet sales objectives.
- Ensure the proper implementation of promotional campaigns in line with company goals.
- Ensure the distribution of MSL SKUs as per the sales plan for the assigned area.
- Ensure products are prominently displayed at customer locations and actively manage product visibility.
- Consistently meet or exceed sales targets, quotas, and performance metrics.
- Ensure full compliance with sales processes, pricing management, promotions, and merchandising standards.
- Monitor market trends, competitor activities, and new product offerings in the food service industry.
- Report competitor promotions, product launches, and other market activities to inform strategic decision-making.
- Provide actionable insights to improve competitiveness and optimize sales strategies.
- Ensure that stock levels are consistently maintained across all assigned key accounts.
- Liaise with the demand team to ensure safety stock availability and timely stock replenishment.
- Work with logistics to ensure on-time delivery and product availability, minimizing disruptions.
- Monitor and control market damage, expiries, and product returns through effective stock rotation and placement.
- Ensure warehouse stock aging is properly managed to avoid unnecessary costs or wastage.
- Rationalize sales costs to maximize efficiency in relation to sales routes, transportation, and delivery costs.
- Follow the company's credit policies and support the collection process as per the company’s financial guidelines.
- Work on the collection process according to the company’s financial and sales policies.
- Assist in inventory management by ensuring effective stock rotation to reduce product expirations and damage.
Reporting & Administration :
- Ensure all required sales reports (daily, activity, settlement, etc.) are completed accurately and submitted on time.
- Maintain accurate records of all sales activities, customer interactions, and account status using company’s tools or other sales systems.
- Provide regular updates and insights to the Food Service Supervisor regarding account performance, stock levels, and customer feedback.
Qualifications, Experience, & Skills :
Academic and professional qualifications :
- Bachelor’s degree in any discipline (preferably in Business, Sales, Marketing, or related fields).
- Culinary certification a plus
Experience :
- Minimum 2-3 years of experience in food service sales or key account management.
- Previous experience in F&B, FMCG or food service distribution industries is preferred.
- Experience with key account management and client relationship building.
- Must maintain a valid drive license.
Seniority level: Associate
Employment type: Full-time
Job function: Food and Beverage Manufacturing, Food and Beverage Services, and Accommodation and Food Services