Head of Marketing

Calvin James Recruitment; United Arab Emirates; On-site; AED 80,000 - 120,000; Full time

Job summary

An established industry player seeks a Head of Marketing to lead innovative marketing strategies across retail channels. In this senior leadership role, you will drive brand equity and customer engagement through data-driven initiatives. Collaborate closely with sales and digital teams to enhance customer experiences and optimize online sales performance. With a focus on strategic leadership and team management, you will oversee campaigns aimed at customer acquisition and retention. This position offers a unique opportunity to shape the marketing landscape in a dynamic retail environment.

Qualifications

• 8-12 years of marketing experience, including 4 years in a senior role.
• Strong background in digital marketing and eCommerce growth.

Responsibilities

• Develop and execute marketing strategies across all channels.
• Lead a high-performing marketing team and manage integrated campaigns.

Skills

Digital Marketing

Brand Management

Customer Acquisition

Leadership

Campaign Management

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

CRM Software

Email Marketing Tools

Analytics Platforms

Job description

The Head of Marketing will lead and execute the marketing strategy across all retail channels. This is a senior leadership role responsible for building brand equity, driving customer engagement, and increasing revenue through innovative, data-driven marketing initiatives. You will work closely with sales, merchandising, digital, and product teams to ensure an aligned approach to market growth and customer experience.

Key Responsibilities

1. Strategic Leadership: Develop and execute the overarching marketing strategy aligned with company goals and growth objectives across all channels in-store, eCommerce, and wholesale.
2. Brand Management: Drive brand identity, positioning, and messaging to strengthen our presence in the market and ensure consistency across all platforms.
3. Team Management: Lead and inspire a high-performing marketing team, including digital, content, creative, PR, and performance marketing professionals.
4. Customer Acquisition & Retention: Oversee campaigns that enhance customer acquisition, conversion, and loyalty through CRM, email marketing, paid media, and promotions.
5. Digital & eCommerce Marketing: Work closely with digital teams to increase website traffic, optimize the user journey, and enhance online sales performance.
6. Campaign Management: Plan and execute integrated marketing campaigns across seasonal launches, product drops, and retail events.
7. Market Research & Insights: Use consumer insights, competitive analysis, and market trends to inform strategy and decision-making.
8. Budget Oversight: Own and manage the marketing budget, ensuring effective allocation and ROI across all initiatives.
9. Partnerships & PR: Build strategic partnerships and influencer relationships that boost brand visibility and relevance.
10. Retail Collaboration: Partner with retail operations and visual merchandising teams to drive in-store footfall and experiential marketing initiatives.

Requirements

1. Bachelor's degree in Marketing, Business, or related field (Master's preferred).
2. 8-12 years of progressive marketing experience, with at least 4 years in a senior leadership role in the retail sector.
3. Proven success in managing integrated marketing campaigns and building customer-centric strategies.
4. Strong experience in digital marketing, eCommerce growth, and analytics.
5. Excellent leadership, communication, and stakeholder management skills.
6. Passion for retail trends, innovation, and consumer behavior.